{"product_id":"capitalist-philosophers-the-geniuses-of-modern-business-their-lives-times-and-ideas-climate-and-the-biosphere-9780471492474","title":"Capitalist Philosophers The Geniuses of Modern","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAndrea Gabor recounts the development of modern business through the lives, times and ideas of the great thinkers - people such as Peter Drucker, W. Edwards Deming, Alfred Sloan, Abraham Maslow - who defined the art and science of business.\u003cbr\u003e The Capitalist Philosophers is an engaging introduction to the great core ideas of management, full of colourful stories and brilliant insights into why the business world is the way it is today. Andrea Gabor explores the ideas and personalities that have shaped not only twentieth century business, but that also have helped make the corporation a pivotal institution in society today, such as: McNamara''s pioneering work in the use of quantitative methods to control the finances at Ford, techniques that, for better and for worse had such a great influence on American management following World War II.\u003cbr\u003e \u003cbr\u003e The book traces the development of both scientific and humanistic tradition from the beginning of the century and follows the battle\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Gabora s selection is sound and she succeeds in revealing the individual behind the reputation.\" (Modern Management, October 2000) \"It is a book full of colourful stories and brilliant insights into why the business world is the way it is today.\" (Business Executive, October 2000) \"It should be recommended reading for every student of business history\" (Business History, July 2001) \"This is a very good book that provides a useful insight into the personalities responsible for the way we conduct business today.\" (Long Range Planning, Vol.34, 2001)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction. Chp1: Frederick Winslow Taylor -\u003cbr\u003e The Father of Scientific Management. Chp2: Mary Parker Follett: The Mother of Post Scientific Management. Chp3: Chester Barnard: The Philosopher King of American Management. Chp4: Fritz Roethlisberger and Elton Mayo: Two Creative Misfits Who Invented \"Human Relations\". Chp5: Robert McNamara and the Bean Counters. Chp6: Abraham Maslow \u0026amp; Douglas McGregor: From Human Relations to the Frontiers of System Dynamics. Chp7: W. Edward Deming and the Prophets of the Learning Organization. Chp8: Herbert A. Simon: The Needle and the Haystack. Chp9: Alfred Chandler and Alfred Sloan: The Historian \u0026amp; The CEO. Chp10: Peter F Drucker: The Big Idea Man.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402613956951,"sku":"9780471492474","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471492474.jpg?v=1730480972","url":"https:\/\/bookcurl.com\/products\/capitalist-philosophers-the-geniuses-of-modern-business-their-lives-times-and-ideas-climate-and-the-biosphere-9780471492474","provider":"Book Curl","version":"1.0","type":"link"}