{"product_id":"campaign-it-9780749464202","title":"Campaign It","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlan Barnard \u003c\/b\u003eis a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of \u003ci\u003ebbm Campaigns\u003c\/i\u003e, he is taking campaigning into new territories.\u003cb\u003eChris Parker \u003c\/b\u003ebegan his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tOur approach to campaigns and campaigning;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tCause;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tRecognizing and understanding your audiences;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tThe narrative;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tInfluencing conversations;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tMapping the campaign;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tIntegrating activities;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \t!;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tBeing a campaigner\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51037650354519,"sku":"9780749464202","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749464202.jpg?v=1750936676","url":"https:\/\/bookcurl.com\/products\/campaign-it-9780749464202","provider":"Book Curl","version":"1.0","type":"link"}