{"product_id":"campaign-communication-and-political-marketing-9781444332353","title":"Campaign Communication and Political Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCampaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"This book provides a detailed and highly valuable account of the organizational processes that are driving these trends, but with important critical insights into improving the civic efficacy of political marketing.\"  (\u003ci\u003eEuropean Journal of Communication\u003c\/i\u003e, 1 February 2013)\u003c\/p\u003e \u003cp\u003e\"Maarek, Professor of Information and Communication Sciences at the Paris-East University, has authored various writings on political marketing, though this is perhaps his most comprehensive book on the subject to appear in English. . . This is an extensively well-researched and thorough book dealing with every level and stage of political campaigning.\" (The London School of Economics \u0026amp; Political Science, 7 August 2011)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDetailed Contents ix\u003c\/p\u003e \u003cp\u003eList of Figures xv\u003c\/p\u003e \u003cp\u003eList of Tables xvi\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The rise of modern political communication 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Birth and rise of political marketing in the United States 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The foundations of modern political marketing 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Political marketing: a global approach 33\u003c\/p\u003e \u003cp\u003e3 The means of analysis and information 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Political marketing tools 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 The traditional tools 93\u003c\/p\u003e \u003cp\u003e5 Audiovisual tools 113\u003c\/p\u003e \u003cp\u003e6 Direct marketing methods 140\u003c\/p\u003e \u003cp\u003e7 The growing importance of the Internet 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV The actual running of election campaigns 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Structure and organization of the campaign 179\u003c\/p\u003e \u003cp\u003e9 The particularities of local campaigns 220\u003c\/p\u003e \u003cp\u003eConclusion: how to use this book … 232\u003c\/p\u003e \u003cp\u003eAppendix 1: Memorandum of Understanding between the Bush and Kerry Campaigns for the 2004 Televised Debates (extract) 237\u003c\/p\u003e \u003cp\u003eAppendix 2: Internet “Final Rules” decided by the Federal Elections Commission, March 27, 2006 244\u003c\/p\u003e \u003cp\u003eBibliography 248\u003c\/p\u003e \u003cp\u003eIndex 256\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":51769687245143,"sku":"9781444332353","price":32.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781444332353.jpg?v=1758722249","url":"https:\/\/bookcurl.com\/products\/campaign-communication-and-political-marketing-9781444332353","provider":"Book Curl","version":"1.0","type":"link"}