{"product_id":"cage-kings-9781501198472","title":"Cage Kings","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA “propulsive and wildly engrossing” (Brad Stone, author of \u003ci\u003eThe Everything Store\u003c\/i\u003e) account of how the UFC turned mixed martial arts into a multibillion-dollar business and global pop culture phenomenon.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDecried as “human cockfighting” by Senator John McCain and dismissed by the \u003ci\u003eNew York Times\u003c\/i\u003e as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event.\u003cbr\u003e \u003cbr\u003eBut three buddies in Las Vegas—an ambitious personal trainer and two young casino heirs—saw something else in the UFC: a vision of the future. Over the next two decades, the trio would transform the company into one of the most valuable sports properties in the world, worth more than the Beatles catalog or the New York Yankees. And along the way, they would also transform the liv","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49531377942871,"sku":"9781501198472","price":23.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501198472.jpg?v=1731882868","url":"https:\/\/bookcurl.com\/products\/cage-kings-9781501198472","provider":"Book Curl","version":"1.0","type":"link"}