{"product_id":"buy-now-how-amazon-branded-convenience-and-normalized-monopoly-distribution-matters-9780262543309","title":"Buy Now How Amazon Branded Convenience and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAmazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In \u003ci\u003eBuy Now\u003c\/i\u003e, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. \u003cbr\u003e \u003cbr\u003eWest shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":48733473866071,"sku":"9780262543309","price":26.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262543309.jpg?v=1720000213","url":"https:\/\/bookcurl.com\/products\/buy-now-how-amazon-branded-convenience-and-normalized-monopoly-distribution-matters-9780262543309","provider":"Book Curl","version":"1.0","type":"link"}