{"product_id":"business-strategy-an-introduction-9780230218581","title":"Business Strategy an introduction","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UKDAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UKGEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'This is an extremely well-conceived book. It is concise, clear and straightforward, yet is rigorous in its coverage of the key areas of strategic management. It is well-balanced across strategic analysis, formulation and implementation and makes very good use of case studies and exercises questions. This book really is a breath of fresh air.' - Dr Emanuel Gomes, Principal Lecturer in Corporate Strategy, Coventry University, UK 'An innovative and practical approach to analysing the many elements that together form business strategy. There is no doubt that this text will engage the reader, as it offers many contemporary and practical examples that provide clarity and make sense of the many theoretical concepts, allowing the reader to develop a progressive and embedded understanding of the process.' - Kevin Burt, Lecturer in Strategy, Lincoln Business School, University of Lincoln, UK 'This book is a helpful addition to the library of core textbooks on business strategy. It covers all the main topic areas in a well written and thoughtful manner and is cleverly constructed in order to allow students to take their study further. The book not only offers case studies but identifies areas for debate and research which are important for students engaged at this level. Another pleasing feature is the brief biographies for some of the main management gurus which allow students to know something about the scholar as well as his or her ideas. This book will be useful for any final year undergraduate or postgraduate student studying business strategy.' - Dr Jim Martin Keane, Director of Studies, Business Management Course Group, University of Gloucestershire, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I: AN INTRODUCTION TO THE STRATEGIC PROCESS  Strategy and strategic management  Perspectives on strategy  PART II: INTERNAL ANALYSIS  The business context, products and services  Business competences, activities and processes  Knowledge, talent, culture and innovation  Financial analysis, audit and performance  Information systems and technology  Strengths, weaknesses and strategic competence  PART III: EXTERNAL ANALYSIS  Analysis of the macroenvironment  Markets, and analysis of the competitive environment  The international and global context  Opportunities, threats and strategic position  PART IV: THE BUSINESS STRATEGY  Competitive advantage and strategy  Evaluation and selection of strategies  Strategic development: direction and mechanisms  PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT  Strategic implementation  Change management and leadership  PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY  The web, new technology and new organisational forms  Quality  Social responsibility and business ethics  Emerging markets and industry superpowers  Index.","brand":"Bloomsbury Publishing (UK)","offers":[{"title":"Default Title","offer_id":51017656828247,"sku":"9780230218581","price":62.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780230218581.jpg?v=1750774256","url":"https:\/\/bookcurl.com\/products\/business-strategy-an-introduction-9780230218581","provider":"Book Curl","version":"1.0","type":"link"}