{"product_id":"business-research-9780749468958","title":"Business Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWilson Ng \u003c\/b\u003eleads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.\u003cb\u003eElayne Coakes \u003c\/b\u003ehas taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students.\" * Dr Tom Cockburn, AFNZIM, Director-Policy, Center for Dynamic Leadership Models in Global Business *\u003cbr\u003e\"\u003ci\u003eBusiness Research \u003c\/i\u003eprovides comprehensive introductory coverage of a plethora of investigation methods available to the nascent business researcher.\" * Dr Gordon Hunter, Professor of Information Systems in the Faculty of Management at the University of Lethbridge, Alberta, Canada *\u003cbr\u003e\"This book provides a complete, clear and comprehensive panorama of what and how a researcher has to know for researching business and management. It offers an ample but at the same time concise overview of steps, methods and examples for designing, developing and reporting a good research project. Its direct and simple language addresses PhD students, researchers, scholars but also practitioners and consultants in the business research landscape. For these reasons, I strongly suggest \u003cb\u003e\u003ci\u003eBusiness Research\u003c\/i\u003e\u003c\/b\u003e to experienced scholars as well as incoming researchers.\" * Prof. Cinzia Dessi, University of Cagliari, Italy *\u003cbr\u003e\"The book is organized very carefully paying detailed attention to all practical issues that research students face in completing their studies at undergraduate and postgraduate levels.\" * Dr Suleman Aziz Lodhi, National College of Business Administration and Economics, Lahore *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE:  Planning your project;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe nature of business research;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tMethodology and methods;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  ‘Doing’ your project;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 03: \tThe project proposal;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tCollecting quantitative data;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tCollecting qualitative data through interviews;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tCollecting data as an ethnographer;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tCase study research;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tCollecting data: less common methods;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tEnsuring data saturation;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Reporting your findings;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tAnalysing quantitative data;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tAnalysing qualitative data;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR:  Writing your report;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 12: \tDiscussing project findings;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tConclusion to your report;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tReference lists;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tWriting your abstract;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tConclusion\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51037650485591,"sku":"9780749468958","price":51.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749468958.jpg?v=1750936677","url":"https:\/\/bookcurl.com\/products\/business-research-9780749468958","provider":"Book Curl","version":"1.0","type":"link"}