{"product_id":"business-recoded-9781119679868","title":"Business Recoded","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''\u003ci\u003eBusiness Recoded\u003c\/i\u003e is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.''\u003cbr\u003e\u003cb\u003eALEXANDER OSTERWALDER\u003c\/b\u003e, author of \u003ci\u003eBusiness Model Generation\u003c\/i\u003e and \u003ci\u003eThe Invincible Company\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e''It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.''\u003cbr\u003e\u003cb\u003eALBERTO UNCINI-MANGANELLI\u003c\/b\u003e, GM and SVP, Adidas\u003c\/p\u003e \u003cp\u003e''With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. \u003ci\u003eBusiness Recoded\u003c\/i\u003e is persuasive and compelling.''\u003cbr\u003e\u003cb\u003eSTUART CRAINER\u003c\/b\u003e, founder, Thinkers50\u003c\/p\u003e \u003cp\u003e''Peter Fisk's excellent new book, \u003ci\u003eBusiness Recoded\u003c\/i\u003e, wi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIntroduction: Recode xvii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness needs a new code for success xvii\u003c\/p\u003e \u003cp\u003eWhy do we need to recode? xviii\u003c\/p\u003e \u003cp\u003eThe future isn’t like it used to be xx\u003c\/p\u003e \u003cp\u003eThe new DNA of business xxii\u003c\/p\u003e \u003cp\u003eThe new DNA of business xxiv\u003c\/p\u003e \u003cp\u003eThe new DNA of leadership xxvii\u003c\/p\u003e \u003cp\u003eHave the courage to lead the future xxx\u003c\/p\u003e \u003cp\u003eInspirations to change your world xxxi\u003c\/p\u003e \u003cp\u003eInspiration 1 Eliud Kipchoge xxxi\u003c\/p\u003e \u003cp\u003eInspiration 2 DeepMind xxxvi\u003c\/p\u003e \u003cp\u003eInspiration 3 Tan Le xl\u003c\/p\u003e \u003cp\u003eInspiration 4 Satya Nadella xliii\u003c\/p\u003e \u003cp\u003eInspiration 5 Mary Barra xlvii\u003c\/p\u003e \u003cp\u003eInspiration 6 Jack Ma l\u003c\/p\u003e \u003cp\u003eInspiration 7 JK Rowling liv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 1 AURORA: Recode your future 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow will you reinvent your business for a better future? 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 1 What’s your future potential? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLook forwards not back 5\u003c\/p\u003e \u003cp\u003eWhat’s your future potential? 9\u003c\/p\u003e \u003cp\u003eLeaders need to be farsighted 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 2 Have a future mindset 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpen your mind to newness 20\u003c\/p\u003e \u003cp\u003eGrow yourself, and your business 24\u003c\/p\u003e \u003cp\u003eCreate the future in your own vision 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 3 Imagine a better business 28\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe deep flaws of capitalism 28\u003c\/p\u003e \u003cp\u003eBusiness as a platform for change 31\u003c\/p\u003e \u003cp\u003eThe $12 trillion opportunity of the SDGs 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 4 Find your inspiring purpose 38\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding your purpose 39\u003c\/p\u003e \u003cp\u003ePurpose-driven companies do better 41\u003c\/p\u003e \u003cp\u003eTurning inspiring purpose into practical action 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 5 Create your future story 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat’s your future story? 48\u003c\/p\u003e \u003cp\u003ePixar and the hero’s journey 51\u003c\/p\u003e \u003cp\u003eThe future story of your business 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 6 Deliver more positive impact 54\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfitability and value creation 55\u003c\/p\u003e \u003cp\u003eFrom shareholders to stakeholders 57\u003c\/p\u003e \u003cp\u003eSmarter choices, positive impact 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 7 Be the radical optimist 62\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBelieve in better 63\u003c\/p\u003e \u003cp\u003eBe curious and optimistic 66\u003c\/p\u003e \u003cp\u003eBe the change 68\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your future? 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 2 KOMOREBI: Recode your growth 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere are the best opportunities to grow further and faster? 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 8 Ride with the megatrends 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 9 Find new sources of growth 86\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the future first 88\u003c\/p\u003e \u003cp\u003eSeeing things differently 91\u003c\/p\u003e \u003cp\u003eThe 12 sources of growth 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 10 Embrace the Asian century 96\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncredible Asia 98\u003c\/p\u003e \u003cp\u003eThe new Silk Roads 100\u003c\/p\u003e \u003cp\u003eLearning from growth markets 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 11 Embrace technology and humanity 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 4th Industrial Revolution 108\u003c\/p\u003e \u003cp\u003eAI is rocket fuel for growth 113\u003c\/p\u003e \u003cp\u003eHumanising technology 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 12 Start from the future back 120\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJump to the future 121\u003c\/p\u003e \u003cp\u003eExplore future scenarios 122\u003c\/p\u003e \u003cp\u003eMap the growth horizons 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 13 Accelerate through networks 128\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe exponential value of networks 129\u003c\/p\u003e \u003cp\u003eLinear business vs. network business 131\u003c\/p\u003e \u003cp\u003e15 types of network effects 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 14 Build a growth portfolio 136\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInfinite and invincible 138\u003c\/p\u003e \u003cp\u003eExploit the present and explore the future 139\u003c\/p\u003e \u003cp\u003eLeading for relentless growth 141\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your growth? 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 3 TRANSCENDENT: Recode your market 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow will you reshape your market to your advantage? 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 15 Explore the market matrix 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlurred boundaries 147\u003c\/p\u003e \u003cp\u003eMulti-dimensional markets 150\u003c\/p\u003e \u003cp\u003eWhat business are you really in? 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 16 Disrupt the disruptors 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery market is disrupted 155\u003c\/p\u003e \u003cp\u003eHow corporates can disrupt the disruptors 158\u003c\/p\u003e \u003cp\u003eChange the game to your advantage 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 17 Capture the customer agenda 162\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe new customer agenda 163\u003c\/p\u003e \u003cp\u003eThe new customer value equation 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 18 Create new market spaces 168\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating new markets 169\u003c\/p\u003e \u003cp\u003ePower to the people 171\u003c\/p\u003e \u003cp\u003eEvery business is a “consumer” business 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 19 Build trust with authenticity 176\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrust is a defining issue 177\u003c\/p\u003e \u003cp\u003eBeing real, authentic and transparent 179\u003c\/p\u003e \u003cp\u003ePeople trust people 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 20 Develop brands with purpose 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrands are about people not products 184\u003c\/p\u003e \u003cp\u003eBuild a manifesto brand 186\u003c\/p\u003e \u003cp\u003eDeliver better value propositions 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 21 Enable people to achieve more 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEnabling more 192\u003c\/p\u003e \u003cp\u003eBuilding a brand community 194\u003c\/p\u003e \u003cp\u003eCommunities built on passions 196\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSummary: How will you recode your market? 197\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 4 INGENUITY: Recode your innovation 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhat does it take to drive more radical innovation? 201\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 22 Be ingenious 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImagination, creativity and innovation 204\u003c\/p\u003e \u003cp\u003eImagining better 207\u003c\/p\u003e \u003cp\u003eAmore inspired approach to innovation 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 23 Search for better ideas 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere do good ideas come from? 214\u003c\/p\u003e \u003cp\u003eTroublemakers and rulebreakers 217\u003c\/p\u003e \u003cp\u003eStart by asking better questions 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 24 Embrace a designer mindset 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign as creative problem-solving 222\u003c\/p\u003e \u003cp\u003eHuman-centred thinking 223\u003c\/p\u003e \u003cp\u003eDesign is function and form 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 25 Create unusual connections 228\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreative fusions 229\u003c\/p\u003e \u003cp\u003eInspired by nature 231\u003c\/p\u003e \u003cp\u003eInspired by parallel markets 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 26 Develop new business models 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovating the whole business 237\u003c\/p\u003e \u003cp\u003eDefining the business model 238\u003c\/p\u003e \u003cp\u003eInnovating the business model 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 27 Experiment with speed and agility 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFast experiments 244\u003c\/p\u003e \u003cp\u003eScale and multiply 246\u003c\/p\u003e \u003cp\u003e“It’s always Day 1” 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 28 Dream crazy 252\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe moonshot factory 252\u003c\/p\u003e \u003cp\u003e10x better, not just 10% 254\u003c\/p\u003e \u003cp\u003eCreating the future at X 255\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your innovation? 257\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 5 UBUNTU: Recode your organisation 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow can the best teams achieve more together? 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 29 Do human, inspiring work 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRise of the superhumans 264\u003c\/p\u003e \u003cp\u003eThe future of work 267\u003c\/p\u003e \u003cp\u003eMore human, more creative, more female 270\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 30 Work as a living organisation 272\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe quantum mechanics of business 273\u003c\/p\u003e \u003cp\u003eOrganisations as living organisms 276\u003c\/p\u003e \u003cp\u003eThe end of hierarchy 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 31 Collaborate in fast projects 281\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTeams beat individuals 283\u003c\/p\u003e \u003cp\u003eFrom functions to projects 284\u003c\/p\u003e \u003cp\u003eFast and collaborative projects 285\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 32 Align individuals and organisations 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndividuals and Organisations 288\u003c\/p\u003e \u003cp\u003eInclusion drives cognitive diversity 290\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 33 Create energy and rhythm 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning as your advantage 293\u003c\/p\u003e \u003cp\u003eEnergising people 296\u003c\/p\u003e \u003cp\u003eThe rhythm of progress 298\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 34 Be an extreme team 300\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate your “Kapa o Pango” 300\u003c\/p\u003e \u003cp\u003eThe team always wins 302\u003c\/p\u003e \u003cp\u003eFearless and fearsome 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 35 Build a butterfly business 306\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEcosystems beat egosystems 307\u003c\/p\u003e \u003cp\u003ePlatforms transform markets 310\u003c\/p\u003e \u003cp\u003eThe “butterfly” business 313\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your organisation? 315\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 6 SYZYGY: Recode your transformation 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat does it take to transform your business effectively? 319\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 36 Transform your business 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness transformation 323\u003c\/p\u003e \u003cp\u003ePivot to a new space 325\u003c\/p\u003e \u003cp\u003eEvolve to revolve 327\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 37 Exploit the core, explore the edge 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTransform for today and tomorrow 330\u003c\/p\u003e \u003cp\u003eDual Transformation 331\u003c\/p\u003e \u003cp\u003eShifting the core 333\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 38 Start outside in, and inside out 334\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOutside in 336\u003c\/p\u003e \u003cp\u003eInside Out 337\u003c\/p\u003e \u003cp\u003eTransforming with purpose 339\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 39 Engage people in change 340\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBoiling frogs and burning platforms 341\u003c\/p\u003e \u003cp\u003eChange as an emotional rollercoaster 343\u003c\/p\u003e \u003cp\u003eLeading the change 346\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 40 Build rocket ships to the future 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation Labs 349\u003c\/p\u003e \u003cp\u003eIncubators and accelerators 350\u003c\/p\u003e \u003cp\u003eBuild your own rocket ship 351\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 41 Create a circular ecosystem 353\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDoughnut economics 354\u003c\/p\u003e \u003cp\u003eCircular design 356\u003c\/p\u003e \u003cp\u003eNet positive impact 359\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 42 Have the strategic agility to never stop 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe never-ending journey 362\u003c\/p\u003e \u003cp\u003eStrategic agility 366\u003c\/p\u003e \u003cp\u003eEmotional agility 368\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your transformation? 369\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHIFT 7 AWESTRUCK: Recode your leadership 373\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo you have the courage to create a better future? 373\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 43 Step up to lead the future 375\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is leadership? 376\u003c\/p\u003e \u003cp\u003eLeaders shape the future 377\u003c\/p\u003e \u003cp\u003eLeaders with purpose 381\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 44 Have the courage to do more 382\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDare to be more 383\u003c\/p\u003e \u003cp\u003eVulnerability and confidence 386\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 45 Develop your own leadership style 390\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow great leaders grow 392\u003c\/p\u003e \u003cp\u003eWhat’s your best leadership style? 396\u003c\/p\u003e \u003cp\u003eEvaluating leaders 399\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 46 Achieve your peak performance 404\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding your future flow 404\u003c\/p\u003e \u003cp\u003ePlaying to your strengths 407\u003c\/p\u003e \u003cp\u003eThe leader’s plastic brain 409\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 47 Build endurance and resilience 411\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe endurance of leaders 412\u003c\/p\u003e \u003cp\u003eThe resilience of leaders 415\u003c\/p\u003e \u003cp\u003eThe gratitude of leaders 418\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 48 Create a better legacy 420\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat will you give to the future? 421\u003c\/p\u003e \u003cp\u003eHow will you create a better world? 424\u003c\/p\u003e \u003cp\u003eLetter to the future 429\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCode 49 Be extraordinary 431\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe people we admire most 433\u003c\/p\u003e \u003cp\u003eHow will you find your “extra” ordinary? 435\u003c\/p\u003e \u003cp\u003eA good time to be extraordinary 437\u003c\/p\u003e \u003cp\u003eSummary: How will you recode your leadership? 439\u003c\/p\u003e \u003cp\u003eDoing more 443\u003c\/p\u003e \u003cp\u003eOnline resources 445\u003c\/p\u003e \u003cp\u003eAcknowledgements 447\u003c\/p\u003e \u003cp\u003eAbout the author 451\u003c\/p\u003e \u003cp\u003eIndex 453\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407118442839,"sku":"9781119679868","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119679868.jpg?v=1730498243","url":"https:\/\/bookcurl.com\/products\/business-recoded-9781119679868","provider":"Book Curl","version":"1.0","type":"link"}