{"product_id":"business-model-innovation-strategy-9781119689683","title":"Business Model Innovation Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Foundation and Mindset for Business Model Innovation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Why Do Business Models Matter? The “What, How, Who, and Why” Framework for Understanding Any Business Model 3\u003c\/p\u003e \u003cp\u003eChapter 2 How Business Models Create Value in New Ways – Case Studies and Theory 27\u003c\/p\u003e \u003cp\u003eChapter 3 Adopting a Business Model Mindset – A Prerequisite for Transformative Innovation 55\u003c\/p\u003e \u003cp\u003eChapter 4 Business Model Innovation – A Fundamentally New Source of Innovation 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Strategic Design and Evaluation of Business Model Innovation 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Strategic Design of Innovative Business Models – How to Bring Design Thinking and Creativity to Your Business Model 129\u003c\/p\u003e \u003cp\u003eChapter 6 How to Design a New Business Model – A Dynamic Design Method 161\u003c\/p\u003e \u003cp\u003eChapter 7 How to Design a New Business Model – Methods Championed by Startup Entrepreneurs 191\u003c\/p\u003e \u003cp\u003eChapter 8 Value Propositions – The NICE Framework for Measuring the Impact of the Business Model 223\u003c\/p\u003e \u003cp\u003eChapter 9 Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Making Business Model Innovation Happen 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Implementing Business Model Innovation in Established Firms – Organizational Barriers and How to Overcome Them 279\u003c\/p\u003e \u003cp\u003eChapter 11 Implementing Business Model Innovation in New Ventures – Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship 307\u003c\/p\u003e \u003cp\u003eChapter 12 Business Model Innovation Strategy in the Digital Age – What Does It Mean for You? 339\u003c\/p\u003e \u003cp\u003eAcknowledgments 355\u003c\/p\u003e \u003cp\u003eAbout the Authors 357\u003c\/p\u003e \u003cp\u003eIndex 361\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866411217239,"sku":"9781119689683","price":19.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119689683.jpg?v=1722278511","url":"https:\/\/bookcurl.com\/products\/business-model-innovation-strategy-9781119689683","provider":"Book Curl","version":"1.0","type":"link"}