{"product_id":"business-model-innovation-9781009181693","title":"Business Model Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":49978704953687,"sku":"9781009181693","price":24.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781009181693.jpg?v=1739360462","url":"https:\/\/bookcurl.com\/products\/business-model-innovation-9781009181693","provider":"Book Curl","version":"1.0","type":"link"}