{"product_id":"business-in-action-9780134129952","title":"Business in Action","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp style=\"MARGIN:\"\u003e\u003cb\u003eCourtland L. Bovée and John V. Thill\u003c\/b\u003e have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.\u003c\/p\u003e \u003cp style=\"MARGIN:\"\u003e \u003c\/p\u003e \u003cp style=\"MARGIN:\"\u003eProfessor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. Mr. Thill is a prominent business consultant who has worked with organizations ranging fr\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e1. Developing a Business Mindset\u003c\/p\u003e \u003cp\u003e2. Understanding Basic Economics\u003c\/p\u003e \u003cp\u003e3. The Global Marketplace\u003c\/p\u003e \u003cp\u003e4. Business Ethics and Corporate Social Responsibility\u003c\/p\u003e \u003cp\u003e5. Forms of Ownership\u003c\/p\u003e \u003cp\u003e6. Entrepreneurship and Small-Business Ownership\u003c\/p\u003e \u003cp\u003e7. Management Roles, Functions, and Skills\u003c\/p\u003e \u003cp\u003e8. Organization and Teamwork\u003c\/p\u003e \u003cp\u003e9. Production Systems\u003c\/p\u003e \u003cp\u003e10. Employee Motivation\u003c\/p\u003e \u003cp\u003e11. Human Resources Management\u003c\/p\u003e \u003cp\u003e12. Labor Relations\u003c\/p\u003e \u003cp\u003e13. The Art and Science of Marketing\u003c\/p\u003e \u003cp\u003e14. Product and Pricing Strategies\u003c\/p\u003e \u003cp\u003e15. Distribution and Marketing Logistics\u003c\/p\u003e \u003cp\u003e16. Customer Communication\u003c\/p\u003e \u003cp\u003e17. Financial Information and Accounting Concepts\u003c\/p\u003e \u003cp\u003e18. Financial Management\u003c\/p\u003e \u003cp\u003e19. Financial Markets and Investment Strategies\u003c\/p\u003e \u003cp\u003e20. The Money Supply and Banking Systems \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":53733802901847,"sku":"9780134129952","price":145.15,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/business-in-action-9780134129952","provider":"Book Curl","version":"1.0","type":"link"}