{"product_id":"business-hack-9781119542292","title":"Business Hack","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMaster the online tools available to grow your business and conquer the competition\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBusiness Hack \u003c\/i\u003eis your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social mediaoffering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.\u003c\/p\u003e \u003cp\u003eIn today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an optionit is a \u003ci\u003enecessity\u003c\/i\u003e. From local craft-based businesses to new tech start-ups and even global multinational corpo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Author xv\u003c\/p\u003e \u003cp\u003eIntroduction: My Business Journey 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Old Rules\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Your Business and Products 19\u003c\/p\u003e \u003cp\u003eChapter 2 Sales and Marketing 27\u003c\/p\u003e \u003cp\u003eChapter 3 Building Your Sales Machine 41\u003c\/p\u003e \u003cp\u003eChapter 4 The Psychology of Selling 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The New Rules\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 The Digital Revolution 87\u003c\/p\u003e \u003cp\u003eChapter 6 Your Online Presence 95\u003c\/p\u003e \u003cp\u003eChapter 7 The Power of Social Media 113\u003c\/p\u003e \u003cp\u003eChapter 8 A Guide to Building Successful Social Media Campaigns 123\u003c\/p\u003e \u003cp\u003eChapter 9 Branding in the Digital Age 139\u003c\/p\u003e \u003cp\u003eChapter 10 Cautionary Tales (Adapt or Die!) 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Future Rules\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Predicting Future Trends 161\u003c\/p\u003e \u003cp\u003eChapter 12 Don’t Become a Human Bot! 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Their Rules (Case Studies)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Case Studies 177\u003c\/p\u003e \u003cp\u003eFinal Word: Your Business Story 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407078269271,"sku":"9781119542292","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119542292.jpg?v=1730498098","url":"https:\/\/bookcurl.com\/products\/business-hack-9781119542292","provider":"Book Curl","version":"1.0","type":"link"}