{"product_id":"business-essentials-global-edition-9781292426938","title":"Business Essentials Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ch3\u003eAbout our authors\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eRonald J. Ebert\u003c\/strong\u003e is Emeritus Professor at the University of Missouri-Columbia. Professor Ebert's work has been based on more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances have included such firms as Mobay Corporation, Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the US Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.\u003c\/p\u003e \u003cp\u003eHis experience as a practitioner fostered an advocacy for integrating concepts with best business practices in business education. The 5 business books he has coauthored have been translated into Spanish, Chinese (Simplified), Chinese (Traditional), Malays\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART 1: THE CONTEMPORARY BUSINESS WORLD  \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eThe US Business Environment\u003c\/li\u003e\n\u003cli\u003eUnderstanding Business Ethics and Social Responsibility\u003c\/li\u003e\n\u003cli\u003eEntrepreneurship, New Ventures, and Business Ownership\u003c\/li\u003e\n\u003cli\u003eUnderstanding the Global Context of Business\u003c\/li\u003e\n\u003c\/ol\u003e   PART 2: MANAGING THE BUSINESS   \u003col\u003e\n\u003cli\u003eManaging the Business\u003c\/li\u003e\n\u003cli\u003eOrganizing the Business\u003c\/li\u003e\n\u003cli\u003eOperations Management and Quality\u003c\/li\u003e\n\u003c\/ol\u003e   PART 3: PEOPLE IN ORGANIZATIONS   \u003col\u003e\n\u003cli\u003eEmployee Behavior and Motivation\u003c\/li\u003e\n\u003cli\u003eLeadership and Decision Making\u003c\/li\u003e\n\u003cli\u003eHuman Resource Management and Labor Relations\u003c\/li\u003e\n\u003c\/ol\u003e  PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE   \u003col\u003e\n\u003cli\u003eMarketing Processes and Consumer Behavior\u003c\/li\u003e\n\u003cli\u003eDeveloping and Pricing Products\u003c\/li\u003e\n\u003cli\u003eDistributing and Promoting Products\u003c\/li\u003e\n\u003c\/ol\u003e  PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS   \u003col\u003e\n\u003cli\u003eInformation Technology (IT) for Business\u003c\/li\u003e\n\u003cli\u003eThe Role of Accountants and Accounting Information\u003c\/li\u003e\n\u003c\/ol\u003e   PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT   \u003col\u003e\n\u003cli\u003eUnderstanding Money and the Role of Banking\u003c\/li\u003e\n\u003cli\u003eManaging Business Finances\u003c\/li\u003e\n\u003c\/ol\u003e   APPENDICES   \u003cul\u003e\n\u003cli\u003eI. Risk Management\u003c\/li\u003e\n\u003cli\u003eII. The Legal Context of Business\u003c\/li\u003e\n\u003cli\u003eIII. Managing Your Personal Finances\u003c\/li\u003e\n\u003cli\u003eIV. Unions and Labor Management\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":49407345066327,"sku":"9781292426938","price":61.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/business-essentials-global-edition-9781292426938","provider":"Book Curl","version":"1.0","type":"link"}