{"product_id":"business-economics-and-managerial-decision-making-9780471486749","title":"Business Economics and Managerial Decision Making","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWritten primarily for students taking courses in managerial economics in Britain and Europe, Business Economics and Managerial Decision Making analyses the growth and development of privately owned firms and also the decisions made by firms operating in both private and public sector enterprises.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.\u003cbr\u003e \u003cbr\u003e Acknowledgements.\u003cbr\u003e \u003cbr\u003e I. Corporate Governance and Business Objectives.\u003cbr\u003e \u003cbr\u003e 1. Ownership control and corporate governance.\u003cbr\u003e \u003cbr\u003e 2. Business objectives and theories of the firm.\u003cbr\u003e \u003cbr\u003e 3. Risk and uncertainty.\u003cbr\u003e \u003cbr\u003e II Knowing the Market.\u003cbr\u003e \u003cbr\u003e 4. Consumer behaviour.\u003cbr\u003e \u003cbr\u003e 5. Demand analysis.\u003cbr\u003e \u003cbr\u003e 6. Estimation of demand functions.\u003cbr\u003e \u003cbr\u003e III. Understanding Production and Costs.\u003cbr\u003e \u003cbr\u003e 7. Production and efficiency.\u003cbr\u003e \u003cbr\u003e 8. Costs.\u003cbr\u003e \u003cbr\u003e IV. Pricing, Promotional and Investment Policies.\u003cbr\u003e \u003cbr\u003e 9. Pricing and market structure: theoretical considerations.\u003cbr\u003e \u003cbr\u003e 10. Pricing in practice.\u003cbr\u003e \u003cbr\u003e 11. Advertising.\u003cbr\u003e \u003cbr\u003e 12. Investment appraisal.\u003cbr\u003e \u003cbr\u003e V. Strategic Decisions: The Growth and Development of the Firm.\u003cbr\u003e \u003cbr\u003e 13. The entrepreneur and the development of the firm.\u003cbr\u003e \u003cbr\u003e 14. The boundaries of the firm.\u003cbr\u003e \u003cbr\u003e 15. The growth of the firm.\u003cbr\u003e \u003cbr\u003e 16. Changing the boundaries of the firm: vertical integration.\u003cbr\u003e \u003cbr\u003e 17. Changing the boundaries of the firm: diversification.\u003cbr\u003e \u003cbr\u003e 18. Changing the boundaries of the firm: divestment and exit.\u003cbr\u003e \u003cbr\u003e 19. Changing the boundaries of the firm: mergers.\u003cbr\u003e \u003cbr\u003e 20. Organizational issues and structures.\u003cbr\u003e \u003cbr\u003e 21. The growth and development of the firm: Stagecoach Group Plc.\u003cbr\u003e \u003cbr\u003e VI. Decision Making in the Regulated and Public Sectors.\u003cbr\u003e \u003cbr\u003e 22. Decision making in regulated businesses.\u003cbr\u003e \u003cbr\u003e 23. Public sector production.\u003cbr\u003e \u003cbr\u003e 24. Quasi-markets and non-market public sector.\u003cbr\u003e \u003cbr\u003e 25. Cost-benefit analysis.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402608877911,"sku":"9780471486749","price":54.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471486749.jpg?v=1730480947","url":"https:\/\/bookcurl.com\/products\/business-economics-and-managerial-decision-making-9780471486749","provider":"Book Curl","version":"1.0","type":"link"}