{"product_id":"business-development-processes-methods-and-tools-9783658388430","title":"Business Development: Processes, Methods and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study.\u003c\/p\u003e\u003cp\u003eThe second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science.\u003c\/p\u003e\u003cp\u003eThe reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eBusiness Development: role, role profile, business unit, process - Portfolio structure, management and life cycle - Resources - Target market - Market cultivation strategy - Case study - Six steps to Business Development\u003cbr\u003e","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":51044730470743,"sku":"9783658388430","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658388430.jpg?v=1750962555","url":"https:\/\/bookcurl.com\/products\/business-development-processes-methods-and-tools-9783658388430","provider":"Book Curl","version":"1.0","type":"link"}