{"product_id":"business-development-culture-9780749481919","title":"Business Development Culture","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlex Moyle\u003c\/b\u003e has been in the business development and sales arena for over 20 years, delivering sales and training programmes to thousands of sales professionals and hundreds of Leaders. He comes from a recruitment background and is the founder of Elevated Recruiting and Selzig Consulting.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The impact of digital disruption in sales has never been fully explained until now in \u003ci\u003e\u003cb\u003eBusiness Development Culture\u003c\/b\u003e\u003c\/i\u003e. We all see it, all know it, but are collectively responding too slowly to changes that will have significant impact on every business. Moyle puts the sales efforts at the centre of this exploration, introducing the various areas of the business that must now consider how they support this effort. Culture will always be at the forefront of any sales leader's world, understanding the macro environment and ensuring that their sales force is mobile enough to handle the technology revolution may be the new challenge for the next 20 years. \u003cb\u003e\u003ci\u003eBusiness Development Culture\u003c\/i\u003e\u003c\/b\u003e is the book to help challenge and evolve this strategy.\" * Ben Turner, CEO, Association of Professional Sales *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 00: \tIntroduction to business development culture;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART ONE: Adapting to change is the new normal;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: \tThe challenges of a changing market;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tThe challenge of cultural change;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART TWO: Building a customer focus into your team;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 03: \tBuilding the case for change – educating and inspiring your team;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tDo your teams understand your customers?;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tCreating a compelling, company-wide value proposition;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tStreamlining the buying process throughout your business;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART THREE: Aligning company and personal goals;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 07: \tDo you know what your employees want?;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tPrioritizing the alignment of company and employee goals;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tAvoid the smart dumb paradox – your team is a gold mine of ideas;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - PART FOUR: Creating a mutually productive work environment;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 10: \tWhy collaboration is key to integrating sales culture;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tHow to build confidence and capability;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tSuccessful performance management in a business development context;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tConclusion – a quick recap;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48736704037207,"sku":"9780749481919","price":21.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749481919.jpg?v=1723810763","url":"https:\/\/bookcurl.com\/products\/business-development-culture-9780749481919","provider":"Book Curl","version":"1.0","type":"link"}