{"product_id":"business-development-9780470683668","title":"Business Development","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBusiness Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  \u003cp\u003eChapter 1. Introduction and Default Positions\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 1. The Business Developer’s Mindset\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Business Development\u003c\/p\u003e \u003cp\u003eChapter 3. Market Orientation\u003c\/p\u003e \u003cp\u003eChapter 4. Innovation, the Entrepreneur, and Entrepreneurial Orientation\u003c\/p\u003e \u003cp\u003eChapter 5. Business Models and Business Plans\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 2. The Business Developer’s Toolbox\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Strategy and Strategic Management\u003c\/p\u003e \u003cp\u003eChapter 7. The Business Environment – value creation I\u003c\/p\u003e \u003cp\u003eChapter 8. Resources and Organization Design – value creation II\u003c\/p\u003e \u003cp\u003eChapter 9. Value Appropriation and Property rights\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule 3. Crafting and Executing the Business Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. The Marketing Plan – marketing management and market research\u003c\/p\u003e \u003cp\u003eChapter 11. The Organization Plan – organizational development and governance\u003c\/p\u003e \u003cp\u003eChapter 12. The Finance Plan – financial statements, arrangements, and valuation\u003c\/p\u003e \u003cp\u003eChapter 13. Connecting the Dots – executing the business plan\u003c\/p\u003e \u003cp\u003eIndex \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402409091415,"sku":"9780470683668","price":48.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470683668.jpg?v=1730480313","url":"https:\/\/bookcurl.com\/products\/business-development-9780470683668","provider":"Book Curl","version":"1.0","type":"link"}