{"product_id":"business-consulting-in-a-multicultural-america-9780295994970","title":"Business Consulting in a Multicultural America","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003e1. Strategy\u003cbr\u003e About This Chapter\u003cbr\u003e After Studying This Chapter\u003cbr\u003e Strategic Planning in Small Businesses\u003cbr\u003e Role of Strategic Planner \u003cbr\u003e Small Business Strategic Planning \u003cbr\u003e Strategies \u003cbr\u003e Porter’s Competitive Strategies \u003cbr\u003e Growth Strategies \u003cbr\u003e Sustainability and Exit Strategies \u003cbr\u003e Tools for Strategic Analysis \u003cbr\u003e Porter’s Five Forces \u003cbr\u003e Core Competency \u003cbr\u003e Value Chain \u003cbr\u003e SWOT Analysis \u003cbr\u003e PESTLE Analysis \u003cbr\u003e The Business Model \u003cbr\u003e Case Study 1 \/ Readapt Systems Strategy for Exponential Growth\u003ci\u003e \u003c\/i\u003e\u003cbr\u003e Discussion \u003c\/p\u003e \u003cp\u003e2. Consulting, Teaming, and Project Management\u003cbr\u003e About This Chapter \u003cbr\u003e After Studying This Chapter \u003cbr\u003e Nature of Emerging Business Consulting \u003cbr\u003e Entry \u003cbr\u003e Business Case \u003cbr\u003e Contracting \u003cbr\u003e Data Collection and Analysis \u003cbr\u003e Data Collection \u003cbr\u003e Integration\/Synthesis \u003cbr\u003e Inferences\/Relationships \u003cbr\u003e Business Decisions and Actions \u003cbr\u003e Metrics \u003cbr\u003e Follow-Up Evaluation\u003cbr\u003e Teaming \u003cbr\u003e High-Performance Teams \u003cbr\u003e Team Development \u003cbr\u003e Forming Stage \u003cbr\u003e Storming Stage \u003cbr\u003e Norming Stage \u003cbr\u003e Team Roles \u003cbr\u003e Cultural Considerations in Teaming \u003cbr\u003e Divergent Thinking \u003cbr\u003e Performing Stage \u003cbr\u003e Teaming Postscript \u003cbr\u003e Project Management \u003cbr\u003e Project Mission \u003cbr\u003e Project Goals and Objectives \u003cbr\u003e Project Scope \u003cbr\u003e Project Team \u003cbr\u003e Knowledge Management \u003cbr\u003e Project Plan \u003cbr\u003e Project Management and Control \u003cbr\u003e Dealing with Problems \u003cbr\u003e Project Close \u003cbr\u003e Mentoring \u003cbr\u003e Creating the Action Plan \u003cbr\u003e Focus on Key Issues \u003cbr\u003e Prioritize Findings and Analysis \u003cbr\u003e Compile the Action Plan \u003cbr\u003e Describe Action Steps \u003cbr\u003e Follow Up \u003cbr\u003e Discussion \u003c\/p\u003e \u003cp\u003e3. Multicultural Markets\u003cbr\u003e About this Chapter \u003cbr\u003e After Studying This Chapter \u003cbr\u003e Multicultural Markets \u003cbr\u003e Multicultural Marketing \u003cbr\u003e Context of Multicultural Markets \u003cbr\u003e Multicultural Population Growth \u003cbr\u003e Multicultural Purchasing Power \u003cbr\u003e African Americans \u003cbr\u003e Demographics \u003cbr\u003e Geographics \u003cbr\u003e Other Factors \u003cbr\u003e Purchasing Power \u003cbr\u003e Media \u003cbr\u003e Hispanic Americans \u003cbr\u003e Demographics \u003cbr\u003e Immigration \u003cbr\u003e Geographics \u003cbr\u003e Other Factors \u003cbr\u003e Purchasing Power \u003cbr\u003e Media \u003cbr\u003e Asian Americans \u003cbr\u003e Demographics \u003cbr\u003e Immigration \u003cbr\u003e Geographics \u003cbr\u003e Other Factors \u003cbr\u003e Purchasing Power \u003cbr\u003e Case Study 2 \/ Northwest Asian Weekly \u003cbr\u003e Media \u003cbr\u003e American Indians and Alaska Natives \u003cbr\u003e Demographics \u003cbr\u003e Geographics \u003cbr\u003e Other Factors \u003cbr\u003e Purchasing Power \u003cbr\u003e Media \u003cbr\u003e Native Hawaiians and Pacific Islanders \u003cbr\u003e Multiple Race \u003cbr\u003e Lesbian, Gay, Bisexual, and Transgeder (LGBT) \u003cbr\u003e Culture and Markets \u003cbr\u003e Discussion \u003c\/p\u003e \u003cp\u003e4. Multicultural Entrepreneurship\u003cbr\u003e About This Chapter \u003cbr\u003e After Studying This Chapter \u003cbr\u003e Minority Businesses, Other Small Enterprises, and Nonprofits \u003cbr\u003e Most Small Businesses Want to Stay Small \u003cbr\u003e Businesses with No Employees \u003cbr\u003e Employer Firms \u003cbr\u003e Gazelles, or High-Impact Firms \u003cbr\u003e Sources of Capital \u003cbr\u003e African American Businesses \u003cbr\u003e Case Study 3 \/ Retail Lockbox \u003cbr\u003e Hispanic Businesses \u003cbr\u003e Asian Businesses \u003cbr\u003e American Indian and Alaska Native Businesses \u003cbr\u003e Women-Owned Business Enterprises \u003cbr\u003e Veteran-Owned Businesses \u003cbr\u003e Native Hawaiian and Pacific Islander-Owned Businesses \u003cbr\u003e Nonprofit Organizations \u003cbr\u003e Discussion \u003c\/p\u003e \u003cp\u003e5. Marketing Analysis and Strategy\u003cbr\u003e About This Chapter \u003cbr\u003e After Studying This Chapter \u003cbr\u003e Segmentation, Targeting, and Positioning\u003cbr\u003e Market Segmentation \u003cbr\u003e Targeting and Positioning \u003cbr\u003e Consumer Decision-Making Process \u003cbr\u003e Using the Marketing Mix \u003cbr\u003e Product \u003cbr\u003e Pricing \u003cbr\u003e Place\/Distribution \u003cbr\u003e Promotion \u003cbr\u003e Customer Relationship Management \u003cbr\u003e Customer Value Proposition \u003cbr\u003e Customer Share \u003cbr\u003e Customer Lifetime Value \u003cbr\u003e Social Customer Relationship Management, Online Marketing, and Social Media \u003cbr\u003e Creating a Web Presence \u003cbr\u003e Case Study 4 \/ Bunky Boutique\u003ci\u003e \u003c\/i\u003e\u003cbr\u003e Search Engine Optimization \u003cbr\u003e Social Media \u003cbr\u003e Maintaining the Website \u003cbr\u003e Marketing \u003cbr\u003e Discussion\u003c\/p\u003e \u003cp\u003e6. Research and Data Gathering\u003cbr\u003e About This Chapter \u003cbr\u003e After Studying This Chapter \u003cbr\u003e Research Process \u003cbr\u003e Does the Research Meet the Objective? \u003cbr\u003e What Information Is Needed? \u003cbr\u003e Are Secondary Data Available? \u003cbr\u003e What Methods Will Be Used to Collect Data? \u003cbr\u003e What Are the Breadth and Accuracy Required? \u003cbr\u003e Who Are the Users of the Research? \u003cbr\u003e What Are the Costs and Benefits of the Research? \u003cbr\u003e What is the Value Added? \u003cbr\u003e Secondary Research \u003cbr\u003e Budgeting Time \u003cbr\u003e Using the Library Effectively \u003cbr\u003e Evaluating Research \u003cbr\u003e Consumer Data \u003cbr\u003e Competitive Information \u003cbr\u003e Small Business \u003cbr\u003e Industry or Trade Associations\u003cbr\u003e Social Media \u003cbr\u003e Primary Research \u003cbr\u003e Preliminary Research \u003cbr\u003e Refine the Purpose\u003cbr\u003e Who Is to Be Surveyed? \u003cbr\u003e What Do You Need to Know? \u003cbr\u003e Type of Survey \u003cbr\u003e Formulating the Questions \u003cbr\u003e Ordering the Questions \u003cbr\u003e Pretest the Survey \u003cbr\u003e Evaluate the Research Process \u003cbr\u003e Service Firm Surveys \u003cbr\u003e Checklist for Conducting a Survey \u003cbr\u003e Qualitative Research \u003cbr\u003e Focus Groups\u003cbr\u003e One-on-One In-Depth Interviews \u003cbr\u003e Case Study 5 \/ Explorer West Middle School \u003cbr\u003e Ethnographic Studies \u003cbr\u003e Observational Studies \u003cbr\u003e Discussion \u003c\/p\u003e \u003cp\u003e7. Business Processes\u003cbr\u003e About This Chapter \u003cbr\u003e Relationships Between the Balanced Scorecard and Business Process Analysis \u003cbr\u003e After Studying This Chapter \u003cbr\u003e The Balanced Scorecard \u003cbr\u003e Small Business Adoption of Technology \u003cbr\u003e Business Process Management \u003cbr\u003e Who Are the Customers and What Do They Value? \u003cbr\u003e Target the Critical Processes \u003cbr\u003e Who Owns the Process? \u003cbr\u003e Case Study 6 \/ Soul Carrier\u003cbr\u003e Other Methods of Business Process Analysis \u003cbr\u003e Service Blueprint \u003cbr\u003e Discussion \u003cbr\u003e Case Study 7 \/ Flowers on 15th\u003c\/p\u003e \u003cp\u003e8. Accounting and Financial Analysis \u003cbr\u003e About This Chapter \u003cbr\u003e After Studying This Chapter\u003cbr\u003e Accounting Analysis \u003cbr\u003e Setting Up Accounting Systems \u003cbr\u003e Order Processing and Fulfillment \u003cbr\u003e Purchasing Disbursement Cycle \u003cbr\u003e Financial Analysis \u003cbr\u003e Income Statement Analysis \u003cbr\u003e Balance Sheet Analysis \u003cbr\u003e Cash Flow Analysis \u003cbr\u003e Accounting and Financial Metrics \u003cbr\u003e Financial Projections \u003cbr\u003e Case Study 8 \/ Green Cleaning Seattle\u003ci\u003e \u003c\/i\u003e\u003cbr\u003e Payback Period \u003cbr\u003e Net Present Value \u003cbr\u003e Return on Investment \u003cbr\u003e Internal Rate of Return \u003cbr\u003e Sensitivity Analysis \u003cbr\u003e Financial Plan for a New Business Opportunity \u003cbr\u003e Breakeven Analysis \u003cbr\u003e Cost-Benefit Analysis \u003cbr\u003e Benchmarking \u003cbr\u003e Discussion \u003c\/p\u003e \u003cp\u003eEpilogue | The Final Client Oral Presentation and Written Report \u003cbr\u003e About This Epilogue \u003cbr\u003e After Studying This Epilogue \u003cbr\u003e Preparing for the Final Presentation and Report \u003cbr\u003e Developing Effective Findings and Recommendations \u003cbr\u003e Prioritizing Recommendations \u003cbr\u003e The Action Plan \u003cbr\u003e Measuring Results \u003cbr\u003e Communicating Results \u003cbr\u003e The Presentation \u003cbr\u003e The Final Report \u003cbr\u003e Display of Data \u003cbr\u003e Suggested Elements of the Final Report \u003cbr\u003e Style, Layout, and Presentation \u003cbr\u003e Discussion \u003cbr\u003e Index\u003c\/p\u003e","brand":"University of Washington Press","offers":[{"title":"Default Title","offer_id":49400930730327,"sku":"9780295994970","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780295994970.jpg?v=1730471973","url":"https:\/\/bookcurl.com\/products\/business-consulting-in-a-multicultural-america-9780295994970","provider":"Book Curl","version":"1.0","type":"link"}