{"product_id":"business-anthropology-the-basics-9781032416083","title":"Business Anthropology The Basics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eBusiness Anthropology: The Basics\u003c\/em\u003e is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.\u003c\/p\u003e\u003cp\u003eTopics covered include:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eDefining applied, design and digital anthropology\u003c\/li\u003e \u003cli\u003eExplaining key research methods and approaches used in industry, government, and non-profit sectors\u003c\/li\u003e \u003cli\u003eInvestigating issues internal to an organization that assist in managing change\u003c\/li\u003e \u003cli\u003eCovering topics like marketing communications, user experience, product development and entrepreneurship\u003c\/li\u003e \u003cli\u003eExplaining ways for organizations to partner and interact with communities, economics and politics to implement change\u003c\/li\u003e \u003cli\u003eDiscussing approaches to encourage public conversation about social \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction to Business Anthropology\u003c\/p\u003e\n\u003cp\u003e2. Methodologies of Cultural Analysis\u003c\/p\u003e\n\u003cp\u003e3. Anthropology in Consumer Research\u003c\/p\u003e\n\u003cp\u003e4. Organizational Anthropology\u003c\/p\u003e\n\u003cp\u003e5. Design Anthropology\u003c\/p\u003e\n\u003cp\u003e6. A Digital Anthropology approach to Culture\u003c\/p\u003e\n\u003cp\u003e7. Conclusion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019039637847,"sku":"9781032416083","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032416083.jpg?v=1750779116","url":"https:\/\/bookcurl.com\/products\/business-anthropology-the-basics-9781032416083","provider":"Book Curl","version":"1.0","type":"link"}