{"product_id":"business-analytics-sas-9781118012390","title":"Business Analytics SAS","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTURN YOUR CHALLENGES INTO SUCCESSES  LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.\u003c\/p\u003e \u003cp\u003eDrawing from numerous practical examples,\u003ci\u003eThe Value of Business Analytics\u003c\/i\u003eprovides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.\u003c\/p\u003e \u003cp\u003eBuilt on field-tested experience, \u003ci\u003eThe Value of Business Analytics\u003c\/i\u003eexplains the importance of and how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDefine the Value:Link analytics outcomes to busine\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction and Background 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Information 1\u003c\/p\u003e \u003cp\u003eModern-Day Magicians 3\u003c\/p\u003e \u003cp\u003eThe Secret of Success 5\u003c\/p\u003e \u003cp\u003eNotes 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Importance of Business Analytics 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 9\u003c\/p\u003e \u003cp\u003eBusiness Analytics: A Definition 10\u003c\/p\u003e \u003cp\u003eRole of the Organization 13\u003c\/p\u003e \u003cp\u003eReasons behind Strategic Planning 17\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the Traditional View 25\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the External View 28\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the Internal View 35\u003c\/p\u003e \u003cp\u003eBusiness Analytics and the Customer View 39\u003c\/p\u003e \u003cp\u003eFostering Innovation and Invention 44\u003c\/p\u003e \u003cp\u003eDelivering Value through Renewable Return 46\u003c\/p\u003e \u003cp\u003eSummary 51\u003c\/p\u003e \u003cp\u003eNote 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Challenges of Tactical Delivery 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 53\u003c\/p\u003e \u003cp\u003eCore Vocabulary 54\u003c\/p\u003e \u003cp\u003eCommon Team Structures 66\u003c\/p\u003e \u003cp\u003eRoles and Responsibilities 68\u003c\/p\u003e \u003cp\u003eChallenges of Applying Business Analytics 83\u003c\/p\u003e \u003cp\u003eFinding the Path to Profitability 85\u003c\/p\u003e \u003cp\u003eSelling the Value of Analytics 86\u003c\/p\u003e \u003cp\u003eMeeting and Overcoming These Challenges 90\u003c\/p\u003e \u003cp\u003eThe Four-Step Framework 97\u003c\/p\u003e \u003cp\u003eNote 97\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Defining the Value of Business Analytics 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 99\u003c\/p\u003e \u003cp\u003eWhy You Need to Define the Value 100\u003c\/p\u003e \u003cp\u003eDifferent Types of Value 103\u003c\/p\u003e \u003cp\u003eRole of the Business Case 108\u003c\/p\u003e \u003cp\u003eIdentifying Tangible Value 115\u003c\/p\u003e \u003cp\u003eIdentifying Intangible Value 131\u003c\/p\u003e \u003cp\u003eSimulating Business Cases 134\u003c\/p\u003e \u003cp\u003ePractical Example: Reducing Churn in Telecommunications 140\u003c\/p\u003e \u003cp\u003eSummary 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Communicating the Value Proposition 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 147\u003c\/p\u003e \u003cp\u003eWhy You Need to Plan Your Communication Strategy 148\u003c\/p\u003e \u003cp\u003eNeed for a Communication Strategy 154\u003c\/p\u003e \u003cp\u003eAwareness and Information Relevancy 158\u003c\/p\u003e \u003cp\u003eOrganizational and Societal Cultural Considerations 163\u003c\/p\u003e \u003cp\u003eConceptual Relevancy 172\u003c\/p\u003e \u003cp\u003eThe Path to Persuasion 178\u003c\/p\u003e \u003cp\u003ePractical Example: A Forecasting Model for Planning 182\u003c\/p\u003e \u003cp\u003eSummary 185\u003c\/p\u003e \u003cp\u003eNote 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Creating the Execution Plan and Delivering Value 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 189\u003c\/p\u003e \u003cp\u003eWhy You Need an Execution Plan 190\u003c\/p\u003e \u003cp\u003eRole of the Execution Plan 194\u003c\/p\u003e \u003cp\u003eEstablishing Direction 195\u003c\/p\u003e \u003cp\u003eDelivering to the Plan 215\u003c\/p\u003e \u003cp\u003eDealing with Resource Constraints 216\u003c\/p\u003e \u003cp\u003ePlanning for Success 220\u003c\/p\u003e \u003cp\u003ePractical Example: Social Network Analysis 229\u003c\/p\u003e \u003cp\u003eSummary 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Delivering the Measurement Framework 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 235\u003c\/p\u003e \u003cp\u003eWhy a Measurement Framework is Essential 236\u003c\/p\u003e \u003cp\u003eRole of the Measurement Framework 241\u003c\/p\u003e \u003cp\u003eMeasuring What is Important 247\u003c\/p\u003e \u003cp\u003eEstablishing a Measurement Framework 260\u003c\/p\u003e \u003cp\u003eDelivering the Measurement Framework 263\u003c\/p\u003e \u003cp\u003eAdvanced Measurement Concepts 268\u003c\/p\u003e \u003cp\u003ePractical Example: The Ongoing Growth of an Analytics Team 278\u003c\/p\u003e \u003cp\u003eSummary 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Bringing it All Together 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 285\u003c\/p\u003e \u003cp\u003eSarah’s Challenges 286\u003c\/p\u003e \u003cp\u003eThe Light-Bulb Moment 288\u003c\/p\u003e \u003cp\u003eTransforming the Organization 292\u003c\/p\u003e \u003cp\u003eSummary 296\u003c\/p\u003e \u003cp\u003eGlossary 299\u003c\/p\u003e \u003cp\u003eAbout the Author 317\u003c\/p\u003e \u003cp\u003eIndex 319 \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406820385111,"sku":"9781118012390","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118012390.jpg?v=1730497226","url":"https:\/\/bookcurl.com\/products\/business-analytics-sas-9781118012390","provider":"Book Curl","version":"1.0","type":"link"}