{"product_id":"burn-your-portfolio-9780321918680","title":"Burn Your Portfolio","description":"\u003ch2\u003eBook Synopsis\u003c\/h2\u003e\u003cp\u003eMichael Janda has been in most positions on the graphic design world org chart over his 16-year career. He has served as production artist, designer, freelancer, and creative director (including a few years as senior creative director over two of Fox's Internet divisions). Since 2002, Janda has owned and operated his own agency, Riser, which boasts such high-profile clients as NBC, ABC, Fox, Google, National Geographic, Warner Bros., and Disney.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTrade Review\u003c\/h2\u003e\"The straightforward and funny advice in Janda's book is what most people learn only after toiling in the corporate trenches for years. (Um, how dare he share ALL our secrets?!) I hope he's charging at least a year's worth of school tuition for this book. Seriously, take copious notes on the practical suggestions offered here to help steer your own career, whether it's your first job or your 15th freelance gig. The drama-free work approach and leadership style outlined in Burn Your Portfolio is what makes working with him and all the folks at his company, Riser, FUN and worthy of the cupcakes we send to celebrate each of our successes together.\" -Michelle SullivanVP Digital, Kids \u0026amp; Family Publishing and Media, National Geographic (aka 800 pound Gorilla Client) \"This book should be a mandatory course at art schools...no, at all schools! The message transcends occupation; it's about maneuvering through the unspoken rules and dynamics of various personalities in your workplace. Mike is a perfect person to deliver this message; his long-term relationships and success of his business are the true testimony of his skills on managing up, down, and sideways. Your talent alone will take you nowhere if your character doesn't support it. If you want longevity in your field, this book is a must-read.\"-Jane BhangConsulting Art Director, Sony Pictures Entertainment \"I wish I could take every designer I've ever worked with and smack them over the head with this book...which would hurt, because it's big! After that, I'd tell them to read it cover to cover, because Michael Janda will show them how to stop making the business mistakes nearly everyone in design is making.\"-Dave CrenshawAuthor of The Myth of Multitasking and The Focused Business \"Do you want to supercharge your design career? Drop that Wacom pen and immediately pick up Burn Your Portfolio, and read it cover to cover. Michael Janda clearly outlines practical, actionable advice that will make your design business better, your clients happier, and your teams more productive. Even if you're a freelancer just striking out on your own-no, especially if you are-the insights, truisms, and humor in this book will prove to be valuable tools in your design arsenal.\"-Marc SirySVP, Media Products, NBC Universal \"I've worked with Michael and Riser for many years, and the thing that differentiates Michael and his team from other agencies is their ability to speak my language versus design speak! Michael and his company Riser are not only super-creative, they are total professionals. Communication is a big reason why Michael and his team are so successful at what they do. They are good at not only listening to a client who is not a designer and is trying to convey the details of a project, but also on working with the client to get the job done well, on time, and also on budget. I can't think of a better person to give advice to designers who need to work with clients in the real world.\"-Melissa Van MeterVP, Marketing \u0026amp; Advertising, TV Guide Network\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTable of Contents\u003c\/h2\u003e\u003cp\u003eSECTION 1: Human Engineering\u003cbr\u003e1) The Big Fat Secret\u003cbr\u003e2) The Extra Mile\u003cbr\u003e3) Soak Up Advice\u003cbr\u003e4) You Are Not Your Work\u003cbr\u003e5) Be Nice to Everyone\u003cbr\u003e6) Drama Is for Soap Operas\u003cbr\u003e7) No More Flying Solo\u003cbr\u003e8) Gripes Go Up\u003cbr\u003e9) The Stress Bucket\u003cbr\u003e10) Two Types of Grandpas\u003cbr\u003e11) Be a Wall Painter\u003cbr\u003e12) Every Position Can Be Electrifying\u003cbr\u003e13) Lead or Be Led\u003cbr\u003e14) Half the Victory\u003cbr\u003e15) The Value of Downtime\u003cbr\u003e16) I'm Not a Writer\u003cbr\u003e17) Toot Your Own Horn\u003cbr\u003e18) Don't Work in a Vacuum\u003cbr\u003e19) The Graphic Design Megazord\u003cbr\u003e20) Live as a Team, Die as a Team\u003cbr\u003e21) Everyone Does Something Better Than You\u003cbr\u003e22) You Are Responsible for Your Own Time\u003cbr\u003eSECTION 2: Art Smarts\u003cbr\u003e23) OCD Is an Attribute\u003cbr\u003e24) Polishing Turds\u003cbr\u003e25) Hairy Moles\u003cbr\u003e26) This Is Not Verbatimville\u003cbr\u003e27) Shock and Awe\u003cbr\u003e28) Art Is Meant to Be Framed\u003cbr\u003e29) It Is Never Too Late for a Better Idea\u003cbr\u003e30) Filler Failures\u003cbr\u003e31) A River Runs Through It\u003cbr\u003e32) Comps or Comprehensive?\u003cbr\u003e33) Design Like the Wind\u003cbr\u003e34) Type Fast\u003cbr\u003e35) How to Eat an Elephant\u003cbr\u003e36) The Venus Initiative\u003cbr\u003e37) Process-a-Palooza\u003cbr\u003e38) Hiking Your Way to Successful Projects\u003cbr\u003e39) Solving End-of-Day Rush\u003cbr\u003e40) Why Projects Blow Up\u003cbr\u003e41) The Lo-Fi PDA\u003cbr\u003e42) Bring Out Your Dead\u003cbr\u003e43) Shake the Bushes or Get Bit\u003cbr\u003e44) Red Flags and Extinguishers\u003cbr\u003e45) Brainstorms Are 90 Percent Bad Ideas\u003cbr\u003e46) The Communal Brain\u003cbr\u003eSECTION 3: Two Ears, One Mouth\u003cbr\u003e47) The Ultimate Email Formula\u003cbr\u003e48) Beware the Red Dot\u003cbr\u003e49) Email Black Holes\u003cbr\u003e50) Even the Lone Ranger Had Tonto\u003cbr\u003e51) Canned Communication\u003cbr\u003e52) Tin Can Phones\u003cbr\u003e53) Vicious Vernacular\u003cbr\u003e54) An Army of Support\u003cbr\u003e55) Friendly Updates \u003cbr\u003e56) Deadline Ballet \u003cbr\u003e57) Big Brother \u003cbr\u003e58) The Domino Effect \u003cbr\u003e59) Avoid the W.W.W. \u003cbr\u003e60) Be Afraid to Click 'Send' \u003cbr\u003e61) The Tragedy of Time Zones\u003cbr\u003eSECTION 4: Happy Head Honchos\u003cbr\u003e62) Designers Are from Mars, Clients Are from Venus\u003cbr\u003e63) Let Your Client Leave Their Mark\u003cbr\u003e64) 'Forgiveness' Points\u003cbr\u003e65) Let Your Client Be the 800-Pound Gorilla\u003cbr\u003e66) Do Your Genealogy\u003cbr\u003e67) Never Give Your Client Homework\u003cbr\u003e68) Assume That People Are Clueless\u003cbr\u003e69) Long-Term Relationship Value vs. Single Transaction Profit\u003cbr\u003e70) Oddities at the Start Mean Oddities at the End\u003cbr\u003e71) Don't Be the Desperate Girlfriend\u003cbr\u003e72) Stand in Manure, Smell Like Manure\u003cbr\u003e73) Never Fire a Client?\u003cbr\u003e74) 'We Decided to Go Another Direction' Means 'You Suck'\u003cbr\u003e75) There Are Such Things as Stupid Questions\u003cbr\u003e76) You Can't Get Mad at Math\u003cbr\u003e77) You Have 65 Seconds to Land a Job\u003cbr\u003e78) How to Ask for a Raise Without Asking for a Raise \u003cbr\u003eSECTION 5: Mind Your Business\u003cbr\u003e79) Do What You Love; the Money Will Follow\u003cbr\u003e80) A Business That Looks Orderly\u003cbr\u003e81) Making Cents of It All\u003cbr\u003e82) How to Calculate a Burn Rate\u003cbr\u003e83) The Fixed-Bid Pricing Dartboard\u003cbr\u003e84) Beware of Line-Item Pricing\u003cbr\u003e85) 'No Charge' Doesn't Mean 'Free'\u003cbr\u003e86) How to Flush Out a Budget\u003cbr\u003e87) Twenty-Piece Chicken McNuggets\u003cbr\u003e88) Nonprofits for Non-Profit\u003cbr\u003e89) The Code of Fair Practice\u003cbr\u003e90) Contractual Mumbo Jumbo\u003cbr\u003e91) 'Etcetera' Has No Business in Your Business\u003cbr\u003e92) You Don't Have to Sign Off on This\u003cbr\u003e93) B.A.M. Lists\u003cbr\u003e94) One Line That Changed Everything about Collections\u003cbr\u003e95) A Business Is an Organism That Wants to Die\u003cbr\u003e96) If I've Got a Dollar, You've Got a Dollar, but No Partners \u003cbr\u003e97) If You Want to Win the Game, You Have to Know the Score\u003cbr\u003e98) There Is No Such Thing as a 'Meet and Greet'\u003cbr\u003e99) How to Make a Capabilities Presentation\u003cbr\u003e100) Floods Happen\u003cbr\u003e101) Flexibility, Not Freedom\u003cbr\u003e102) Never Do Undocumented Work\u003cbr\u003e103) Next Worry Date\u003cbr\u003e104) Nickels and Dimes Are for Lemonade Stands\u003cbr\u003e105) Only Terrorists Like Hostage Situations\u003cbr\u003e106) Oh Where, Oh Where Has My $100k Gone? Oh Where, Oh Where Can It Be?\u003cbr\u003e107) Don't Do Anything You Can Pay Someone $10 Per Hour to Do\u003cbr\u003e108) 'Skin in the Game' Usually Means 'Free'\u003cbr\u003e109) Three-Month 'Lifetime' Guarantee\u003cbr\u003e110) 'Being Your Own Boss' Whatever That Means\u003cbr\u003e111) How to Bite the Bullet\u003cbr\u003e\u003c\/p\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":48864420200791,"sku":"9780321918680","price":28.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780321918680.jpg?v=1791379194","url":"https:\/\/bookcurl.com\/products\/burn-your-portfolio-9780321918680","provider":"Book Curl","version":"1.0","type":"link"}