{"product_id":"burn-the-business-plan-9781476794372","title":"Burn the Business Plan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBusiness startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (\u003ci\u003ePublishers Weekly\u003c\/i\u003e).\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCarl Schramm, the man described by \u003ci\u003eThe Economist\u003c\/i\u003e as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eBurn the Business Plan\u003c\/i\u003e punc","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":49530727891287,"sku":"9781476794372","price":15.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781476794372.jpg?v=1731880323","url":"https:\/\/bookcurl.com\/products\/burn-the-business-plan-9781476794372","provider":"Book Curl","version":"1.0","type":"link"}