{"product_id":"burn-9781119695929","title":"Burn","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLearn the fascinating story of one of America's most successfulentrepreneurs The American Dream continues to resonate with immigrants from around the world. Millions of people hope to come to the United States to build a better life for themselves and their families, often by creating and growing new ventures and companies. While not everyone succeeds, many do. Mei Xu is one of those successes. In Burn,entrepreneur and international businesswoman Mei Xu tells her story of ingenuity, determination, and luck. Spanning three decades, from 1991 when she arrived at Washington's Dulles Airport, to today, Xu's story is one of stunning success. She built a multi-million dollar company, met and counseled thousands of entrepreneurs and businesspeople, and even advised President of the United States Barack Obama on the topic of job creation.    In Burn, you'll learn: About the creation of Mei Xu's international lifestyle business and the success stories of other female leaders who triumphed over adversity to achieve their dreamsWhy the American Dream is still within your grasp, and how to reach for itHow creators like Xu think differently about innovation and how you can harness her insights to build something new and exciting for yourself Burn explains how Xu's embrace of design-driven entrepreneurship and thoughtful manufacturing powered her growth and prosperity in a truly international company. Design leadership remains vital to a robust and global economy. Burn will inspire you to follow your vision and have an impact on the world around you. Perfect for anyone seeking an engrossing and inspirational tale of success, Burn belongs on the bookshelves of professionals and entrepreneurs everywhere.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePrologue vii\u003c\/p\u003e \u003cp\u003e1 A Tale of Two Chinas 1\u003c\/p\u003e \u003cp\u003e2 American Odyssey 33\u003c\/p\u003e \u003cp\u003e3 American Entrepreneurs 57\u003c\/p\u003e \u003cp\u003e4 Fragrance Forward 93\u003c\/p\u003e \u003cp\u003e5 Made in America 119\u003c\/p\u003e \u003cp\u003eConclusion 145\u003c\/p\u003e \u003cp\u003eAbout the Author 149\u003c\/p\u003e \u003cp\u003eAcknowledgments 153\u003c\/p\u003e \u003cp\u003eIndex 157\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407122899287,"sku":"9781119695929","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119695929.jpg?v=1730498259","url":"https:\/\/bookcurl.com\/products\/burn-9781119695929","provider":"Book Curl","version":"1.0","type":"link"}