{"product_id":"built-to-grow-9781119318095","title":"Built to Grow","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is straightforward, factual and to the point. Any Leader responsible for business growth should read it! A blueprint full of practical ideas and tools to inspire you into action'\u003cb\u003eCraig Donaldson\u003c\/b\u003e - \u003ci\u003eChief Executive Officer\u003c\/i\u003e, Metro Bank (RANKED NUMBER ONE IN GLASSDOOR'S HIGHEST RATED CEO 2016)\u003c\/p\u003e \u003cp\u003eIf you asked a cross-section of business leaders, business owners and entrepreneurs what their biggest business challenge is, you would probably hear the same recurring thought: growing their business in a sustainable, predictable, yet profitable way  quickly.\u003c\/p\u003e \u003cp\u003eIt's a reality that most businesses and individuals never reach their full potential, always yearning for the thing' that will catapult them into significance, but never really finding it.\u003c\/p\u003e \u003cp\u003eWhether you're an entrepreneur starting out, or a director, executive or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable.\u003c\/p\u003e \u003cp\u003eDeveloped in the rea\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A useful book, and one to keep in mindas you strive to deal with the daily challenges and mini upheavals that come along in all businesses.\" (Irish Tech News, December 2016)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eAbout the Author xv\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eWhy Built to Grow? 2\u003c\/p\u003e \u003cp\u003eWhat Built to Grow Is Not 2\u003c\/p\u003e \u003cp\u003eHow to Use Built to Grow 2\u003c\/p\u003e \u003cp\u003eThe Added Benefi t to You 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Fundamentals of Business Growth: Your AMR Strategy 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe First BIG Idea 5\u003c\/p\u003e \u003cp\u003eYour AMR Strategy 7\u003c\/p\u003e \u003cp\u003eYour Business Growth Formula: How the Numbers Work 10\u003c\/p\u003e \u003cp\u003eThe Profit Impact 12\u003c\/p\u003e \u003cp\u003eAMR in Action 16\u003c\/p\u003e \u003cp\u003eDeveloping Multiple Strategies 22\u003c\/p\u003e \u003cp\u003eBecome Really Curious 23\u003c\/p\u003e \u003cp\u003eSummary 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Your Business Growth Transformation Framework® (BGTF) 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdopt a Success Modelling Approach 26\u003c\/p\u003e \u003cp\u003eYour Business Growth Transformation Framework® 27\u003c\/p\u003e \u003cp\u003eYour Recipe for Success 28\u003c\/p\u003e \u003cp\u003ea. 7 Guiding Principles 32\u003c\/p\u003e \u003cp\u003eb. Strategic Plan 35\u003c\/p\u003e \u003cp\u003ec. Inspirational Leadership 40\u003c\/p\u003e \u003cp\u003ed. High Performing Organization Model 40\u003c\/p\u003e \u003cp\u003ee. Measures That Matter 41\u003c\/p\u003e \u003cp\u003eSummary: Setting a Foundation of Great Habits 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Inspirational Leadership 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeveloping Your Leadership Culture 47\u003c\/p\u003e \u003cp\u003eWhy the Leader-Follower Structure is at Odds With Developing a Leadership Culture 49\u003c\/p\u003e \u003cp\u003eThe Solution: Leader-Leader 50\u003c\/p\u003e \u003cp\u003eThe Four Types of Leaders 50\u003c\/p\u003e \u003cp\u003eTurning Your Organizational Design Upside Down 51\u003c\/p\u003e \u003cp\u003eDeveloping Your Leadership Traits and Style 52\u003c\/p\u003e \u003cp\u003eSummary 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Building a High Performing Organization 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVision\/Purpose 66\u003c\/p\u003e \u003cp\u003eValues\/Behaviours 71\u003c\/p\u003e \u003cp\u003eStrategic Plan 76\u003c\/p\u003e \u003cp\u003eDisciplined Execution 79\u003c\/p\u003e \u003cp\u003ePerformance Culture 81\u003c\/p\u003e \u003cp\u003eSummary 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Business Purpose, Aspirational Goals, and Growth Strategy 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Power of Your WHY 86\u003c\/p\u003e \u003cp\u003eCaution: Two Pitfalls to Avoid in Finding Your WHY 89\u003c\/p\u003e \u003cp\u003eLife is Like a Boomerang 90\u003c\/p\u003e \u003cp\u003eTranslating Your Personal WHY into Your Business’s WHY 91\u003c\/p\u003e \u003cp\u003eAligning Your Business’s WHY With Your People’s Personal WHY 92\u003c\/p\u003e \u003cp\u003eWhat Business Are You Really in? 94\u003c\/p\u003e \u003cp\u003eYour Goal Before You Move on 98\u003c\/p\u003e \u003cp\u003eSummary 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Market Potential Strategy 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlignment of Your Aspirational Goals With the Market Potential 104\u003c\/p\u003e \u003cp\u003eDefi ning the Size of Opportunity 107\u003c\/p\u003e \u003cp\u003eSegmenting and Profiling the Opportunity 108\u003c\/p\u003e \u003cp\u003eWhy Consumers Buy and How the Competition Can Impact Your Market Potential 111\u003c\/p\u003e \u003cp\u003eMarket Potential and ‘The Four Seasons Calendar’ 113\u003c\/p\u003e \u003cp\u003eSummary 114\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Compelling Value Proposition Strategy 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Customers Really Care About 117\u003c\/p\u003e \u003cp\u003eEssentials of a Compelling Value Proposition 118\u003c\/p\u003e \u003cp\u003eIntroducing the Benefits Track 121\u003c\/p\u003e \u003cp\u003eZooming In and Zooming Out 126\u003c\/p\u003e \u003cp\u003eWhen Technology Impacts Your Compelling Value Proposition 127\u003c\/p\u003e \u003cp\u003eSo, Are You Ready? 128\u003c\/p\u003e \u003cp\u003eMarket Research Through Your Customer Lens 129\u003c\/p\u003e \u003cp\u003eSummary 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Customer Strategy 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Big Idea 132\u003c\/p\u003e \u003cp\u003eThe Experience Economy 132\u003c\/p\u003e \u003cp\u003eThe Digital Age is Transforming the Game 142\u003c\/p\u003e \u003cp\u003eMaking it Real for Your Business 142\u003c\/p\u003e \u003cp\u003eMeasures That Matter 144\u003c\/p\u003e \u003cp\u003eSummary 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Marketing and Communications Strategy 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Purpose of Marketing and Communications 148\u003c\/p\u003e \u003cp\u003eInterdependency with Your Other Strategies 150\u003c\/p\u003e \u003cp\u003eTrends Shaping the Marketing Landscape 151\u003c\/p\u003e \u003cp\u003eDefining the Brand 154\u003c\/p\u003e \u003cp\u003eWriting Your Marketing and Communications Strategy 157\u003c\/p\u003e \u003cp\u003eTurning Strategy into ACTION Through Your Marketing Plan 166\u003c\/p\u003e \u003cp\u003eMeasures That Matter 167\u003c\/p\u003e \u003cp\u003eSummary: A Science . . . and an Art 168\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Business Development and Sales Strategy 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternal Brand Positioning of Sales 171\u003c\/p\u003e \u003cp\u003eWho’s in Sales in Your Business? 172\u003c\/p\u003e \u003cp\u003eA Scientific Approach 173\u003c\/p\u003e \u003cp\u003e1. Sales Planning and Forecasting 174\u003c\/p\u003e \u003cp\u003e2. Your Customer Classification Framework 178\u003c\/p\u003e \u003cp\u003e3. Your Proposition Matrix – Getting Customers to Buy More 182\u003c\/p\u003e \u003cp\u003e4. Your Customer Contact Strategy 186\u003c\/p\u003e \u003cp\u003e5. Your Sales Map 189\u003c\/p\u003e \u003cp\u003e6. Your Sales Funnel 193\u003c\/p\u003e \u003cp\u003eSummary: Selling Success 196\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: People Strategy 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre People a Cost or an Investment in Your Business? 198\u003c\/p\u003e \u003cp\u003eThe BIG Idea: Creating Your Employee Value Proposition 198\u003c\/p\u003e \u003cp\u003e1. Identifying Your People Gap 202\u003c\/p\u003e \u003cp\u003e2. Building a Robust People Pipeline 204\u003c\/p\u003e \u003cp\u003e3. Growing and Developing Your People 210\u003c\/p\u003e \u003cp\u003e4. Retaining Your People 215\u003c\/p\u003e \u003cp\u003eSummary 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Operational Excellence Strategy 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePractice Makes Perfect . . . or Does it? 219\u003c\/p\u003e \u003cp\u003eThe Need for a Robust Operational Strategy 220\u003c\/p\u003e \u003cp\u003eApplying the 7 Guiding Principles in Your Quest for Operational Excellence 221\u003c\/p\u003e \u003cp\u003eEmbracing Technology as a Competitive Advantage 231\u003c\/p\u003e \u003cp\u003eOperational Improvement Never Stops 233\u003c\/p\u003e \u003cp\u003eSummary 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Finance and Governance 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChange Your Mindset . . . Change the Game 239\u003c\/p\u003e \u003cp\u003eKeeping Score . . . 240\u003c\/p\u003e \u003cp\u003eThe Challenge 240\u003c\/p\u003e \u003cp\u003eMeasures That Matter 244\u003c\/p\u003e \u003cp\u003eYour Three Most Important Financial Tools 253\u003c\/p\u003e \u003cp\u003eReality Check 253\u003c\/p\u003e \u003cp\u003eThe Exciting News 255\u003c\/p\u003e \u003cp\u003eFunding Routes: The Upsides and Downsides 256\u003c\/p\u003e \u003cp\u003eSummary 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Control the Controllable 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Your Journey to Mastery 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeing Committed and in the Arena 262\u003c\/p\u003e \u003cp\u003eA Never-Ending Pursuit of Personal Mastery 262\u003c\/p\u003e \u003cp\u003eBibliography 267\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407033278807,"sku":"9781119318095","price":13.49,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/built-to-grow-9781119318095","provider":"Book Curl","version":"1.0","type":"link"}