{"product_id":"building-direct-mail-program-wbs-excellence-in-fund-raising-workbook-series-jb-fund-raising-school-series-9780787955298","title":"Building Direct Mail Program WBS Excellence in Fund Raising Workbook Series JB Fund Raising School Series","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"Following the steps in this workbook will enable you to use direct mail effectively in building a broad base of donors. Lister's long and varied experience will help novice and experienced professionals alike.\"\u003cbr\u003e—\u003cb\u003eKim Klein\u003c\/b\u003e, publisher, \u003ci\u003eGrassroots Fundraising Journal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"When I started volunteering more than twenty-five years ago, I had very few resources to help me be a successful direct mail fund raiser. If I had \u003ci\u003eBuilding Your Direct Mail Program\u003c\/i\u003e then, I know I could have doubled the money we raised. This book will give any nonprofit a clear, easy plan to follow that will make their direct mail campaign a success.\"\u003cbr\u003e—\u003cb\u003eAnn Cameron\u003c\/b\u003e, banker and volunteer board president, La Clinica de la Raza\u003c\/p\u003e \u003cp\u003e\"Yes! Volunteers and professionals alike are taken on a step-by-step process that actually moves you by leaps and bounds toward accomplished direct mail practice.\"\u003cbr\u003e—\u003cb\u003eSkip Henderson\u003c\/b\u003e, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eUnderstanding Direct Mail Fund Raising.\u003cbr\u003e \u003cbr\u003e Creating Your Case for Support.\u003cbr\u003e \u003cbr\u003e Identifying Your Donors.\u003cbr\u003e \u003cbr\u003e Building Your Donor Base.\u003cbr\u003e \u003cbr\u003e Assembling the Direct Mail Package.\u003cbr\u003e \u003cbr\u003e Planning Your Mailings.\u003cbr\u003e \u003cbr\u003e Assessing Your Costs.\u003cbr\u003e \u003cbr\u003e Testing and Evaluating Your Direct Mail Efforts.\u003cbr\u003e \u003cbr\u003e Thanking Your Donors.\u003cbr\u003e \u003cbr\u003e Putting It All Together.\u003cbr\u003e \u003cbr\u003e Resources.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515483414871,"sku":"9780787955298","price":23.74,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/building-direct-mail-program-wbs-excellence-in-fund-raising-workbook-series-jb-fund-raising-school-series-9780787955298","provider":"Book Curl","version":"1.0","type":"link"}