{"product_id":"building-a-wellness-business-that-lasts-9781119679066","title":"Building a Wellness Business That Lasts","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Understand the Wellness Industry 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Making a Living in Wellness 11\u003c\/p\u003e \u003cp\u003eChapter 2 The Seven Dimensions of Wellness and Maslow’s Hierarchy of Needs 17\u003c\/p\u003e \u003cp\u003eChapter 3 The Generational Lens 25\u003c\/p\u003e \u003cp\u003eChapter 4 The Future of Wellness in a Post-COVID World 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Prepare Yourself for a Hero’s Journey 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 First Things First: Identify What You Love, Get Certified, and Work in the Industry 45\u003c\/p\u003e \u003cp\u003eChapter 6 Five Essential Traits of Successful Wellness Entrepreneurs 49\u003c\/p\u003e \u003cp\u003eChapter 7 Five Financial Metrics Every Entrepreneur Must Know 69\u003c\/p\u003e \u003cp\u003eChapter 8 Embracing the Holy Grail: Sustained Profitability and Value Creation 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Conceive Your Business 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Select Your Mentor, Lawyer, and Accountant 85\u003c\/p\u003e \u003cp\u003eChapter 10 Define Your Target Market 95\u003c\/p\u003e \u003cp\u003eChapter 11 Evaluate Retail versus Home-Based and Virtual Business Options 101\u003c\/p\u003e \u003cp\u003eChapter 12 Lay Your Foundation with Your Competitive Advantage 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Plan Your Business 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Create a Vibrant Company Culture with Purpose and Core Values 125\u003c\/p\u003e \u003cp\u003eChapter 14 Design Your Role 137\u003c\/p\u003e \u003cp\u003eChapter 15 Select Your Integrated Software and Payments Platform 147\u003c\/p\u003e \u003cp\u003eChapter 16 Assemble Your Business Plan 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Launch Your Business 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Launch Your Website and Establish Your Online Presence 171\u003c\/p\u003e \u003cp\u003eChapter 18 Secure Your Financing 181\u003c\/p\u003e \u003cp\u003eChapter 19 Grow Your Clientele with Paid Marketing That Works 191\u003c\/p\u003e \u003cp\u003eChapter 20 Fuel Your Business with Effective Leadership 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Keep Your Cup Full 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 Staying Well as a Wellness Entrepreneur 209\u003c\/p\u003e \u003cp\u003eAppendix - Resources for Wellness Professionals and Entrepreneurs 217\u003c\/p\u003e \u003cp\u003eAcknowledgments 223\u003c\/p\u003e \u003cp\u003eAbout the Author 225\u003c\/p\u003e \u003cp\u003eIndex 227\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407117197655,"sku":"9781119679066","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119679066.jpg?v=1730498241","url":"https:\/\/bookcurl.com\/products\/building-a-wellness-business-that-lasts-9781119679066","provider":"Book Curl","version":"1.0","type":"link"}