{"product_id":"building-a-mail-order-business-9780471109464","title":"Building a Mail Order Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWith more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePartial table of contents:\u003cbr\u003e \u003cbr\u003e How to Start Your Mail Order Business.\u003cbr\u003e \u003cbr\u003e Important Legal and Ethical Issues.\u003cbr\u003e \u003cbr\u003e Maintaining Your Management Records.\u003cbr\u003e \u003cbr\u003e Bringing Your Product to the Consumer.\u003cbr\u003e \u003cbr\u003e MAIL ORDER MERCHANDISING.\u003cbr\u003e \u003cbr\u003e Finding Profitable Products to Sell by Mail.\u003cbr\u003e \u003cbr\u003e Pricing Your Mail Order Product or Service.\u003cbr\u003e \u003cbr\u003e Developing a Unique Offer.\u003cbr\u003e \u003cbr\u003e MAIL ORDER MEDIA.\u003cbr\u003e \u003cbr\u003e Making Money with Classified Ads.\u003cbr\u003e \u003cbr\u003e Making Money with Display Ads.\u003cbr\u003e \u003cbr\u003e Making Money with TV and Radio Ads.\u003cbr\u003e \u003cbr\u003e Making Money with Your Telephone.\u003cbr\u003e \u003cbr\u003e Making Money with 900 Numbers.\u003cbr\u003e \u003cbr\u003e THE MAIL ORDER MESSAGE.\u003cbr\u003e \u003cbr\u003e The Truth About Copywriting.\u003cbr\u003e \u003cbr\u003e How to Write Copy That Creates Sales.\u003cbr\u003e \u003cbr\u003e Saving and Making Money with Your Printing.\u003cbr\u003e \u003cbr\u003e MAIL ORDER MEASUREMENT.\u003cbr\u003e \u003cbr\u003e Testing to Find Out Whether You'll Be Successful before YouInvest Heavily.\u003cbr\u003e \u003cbr\u003e Developing a Mail Order Marketing Plan.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402488783191,"sku":"9780471109464","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471109464.jpg?v=1730480560","url":"https:\/\/bookcurl.com\/products\/building-a-mail-order-business-9780471109464","provider":"Book Curl","version":"1.0","type":"link"}