{"product_id":"broker-to-broker-9780471783183","title":"Broker to Broker","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePraise for Realtor? Magazine''s BROKER to BROKER\u003cbr\u003e \u003cbr\u003e By providing best practice management tips with thought-provoking ideas, Broker to Broker offers invaluable guidance on virtually every aspect of our dynamic industry. The book''s easy-to-read format, with in-depth supporting material available online, is an innovative approach to helping the country''s brokers and managers find effective solutions to today''s challenges.\u003cbr\u003e --Ron Peltier, President and CEO, HomeServices of America, Inc., Minneapolis, Minnesota\u003cbr\u003e \u003cbr\u003e This compilation of the latest Realtor? Magazine articles on real estate brokerage management could be of help to brokers and managers looking for practical ideas to boost their operations. The book quotes extensively from veteran brokers and managers who are trying new ways to build sales and tackle problems. Within the book''s range of articles could be helpful ideas for you.\u003cbr\u003e --J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate, Seatt\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003eIntroduction: Bringing Management Best Practices to You.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION\u003c\/b\u003e \u003cb\u003eI:\u003c\/b\u003e \u003cb\u003eMANAGING OPERATIONS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1:\u003c\/b\u003e \u003cb\u003eFinances.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBoosting Your Bottom Line.\u003c\/p\u003e \u003cp\u003eTaking Control of Your Accounting.\u003c\/p\u003e \u003cp\u003ePreparing for a Financial Turn for the Worse.\u003c\/p\u003e \u003cp\u003eCalculating Associate Compensation—The New Rules.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2:\u003c\/b\u003e \u003cb\u003eOperations.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRunning Multi-Office Loan and Title Companies.\u003c\/p\u003e \u003cp\u003eGrowing without Adding Staff.\u003c\/p\u003e \u003cp\u003eDisaster-Proofing Your Brokerage.\u003c\/p\u003e \u003cp\u003eDealing with a New Competitor.\u003c\/p\u003e \u003cp\u003eGo Commercial—and Help Your Residential Business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3:\u003c\/b\u003e \u003cb\u003eMarketing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncreasing Foot Traffic through Your Door.\u003c\/p\u003e \u003cp\u003eWinning the Publicity Game.\u003c\/p\u003e \u003cp\u003eHandling Negative PR.\u003c\/p\u003e \u003cp\u003eGetting the Most Bang for Your Ad Buck.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4:\u003c\/b\u003e \u003cb\u003ePlanning.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrowing Your Business.\u003c\/p\u003e \u003cp\u003eScenario Planning: Take Your Future in Hand.\u003c\/p\u003e \u003cp\u003eBusiness Models: New Approaches to Profitability.\u003c\/p\u003e \u003cp\u003eBusiness Models: Full-Service vs. Limited-Service.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5:\u003c\/b\u003e \u003cb\u003eTechnology.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHelping Associates Work Better, Faster, Smarter.\u003c\/p\u003e \u003cp\u003eSpinning Returns from Your Investment.\u003c\/p\u003e \u003cp\u003eSupporting Your Systems without Spending a Lot.\u003c\/p\u003e \u003cp\u003eUnplugging Your Associates.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6:\u003c\/b\u003e \u003cb\u003eIdeas for You (A Look at What Your Competition\u003c\/b\u003e\u003cb\u003eIs Doing).\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting Up in a Big Rival’s Backyard.\u003c\/p\u003e \u003cp\u003eProviding Liquidity to Net Customers.\u003c\/p\u003e \u003cp\u003eAdding Home Styling to Your Services.\u003c\/p\u003e \u003cp\u003eCatering to City Dwellers on a Country Purchase.\u003c\/p\u003e \u003cp\u003eMaking Downtown Revitalization a Niche.\u003c\/p\u003e \u003cp\u003eTapping Technology for That Whizbang Effect.\u003c\/p\u003e \u003cp\u003eAttracting Clients through a Blend of Business and Art.\u003c\/p\u003e \u003cp\u003eLearning from the “Fixer-Upper” Franchise.\u003c\/p\u003e \u003cp\u003eBuilding a Big Following in a Small Town.\u003c\/p\u003e \u003cp\u003eServing the Hispanic Investor.\u003c\/p\u003e \u003cp\u003eWhat the Timeshare Niche Is All About.\u003c\/p\u003e \u003cp\u003eWorking with Others to Leverage Buying Power.\u003c\/p\u003e \u003cp\u003eMaking Your Storefront Interactive.\u003c\/p\u003e \u003cp\u003eThe Next Level for Apartment Locator Services.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION\u003c\/b\u003e \u003cb\u003eII:\u003c\/b\u003e \u003cb\u003eMANAGING PEOPLE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6:\u003c\/b\u003e \u003cb\u003eRecruiting and Retention.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShrink Your Washout Rate.\u003c\/p\u003e \u003cp\u003eAttracting and Keeping the Best.\u003c\/p\u003e \u003cp\u003eWhy Associates Work Where They Do.\u003c\/p\u003e \u003cp\u003eBehavioral Testing: Hire Recruits That Fit In.\u003c\/p\u003e \u003cp\u003eInclusionary Recruiting: Brightest under the Rainbow.\u003c\/p\u003e \u003cp\u003eFour Steps to Rookie Success.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8:\u003c\/b\u003e \u003cb\u003eHealth and Safety.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWork-Life Balance: Got Health?\u003c\/p\u003e \u003cp\u003eKeeping Associates Attuned to Safety.\u003c\/p\u003e \u003cp\u003eKnow Sexual Harassment When You See It.\u003c\/p\u003e \u003cp\u003eHelping Associates Cope with Personal Crises.\u003c\/p\u003e \u003cp\u003eAchieving Work-Life Balance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9:\u003c\/b\u003e \u003cb\u003eOffice Environment and Associate Motivation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOffice Design That Keeps Associates on Top.\u003c\/p\u003e \u003cp\u003eAdapting to Life with Gen X.\u003c\/p\u003e \u003cp\u003eWhat Career Means to Generation X.\u003c\/p\u003e \u003cp\u003eNow Comes Generation Y.\u003c\/p\u003e \u003cp\u003eKeeping Rivalries in Check.\u003c\/p\u003e \u003cp\u003eTraining Associates to Succeed.\u003c\/p\u003e \u003cp\u003eManagers That Sell: When to Stay in the Game.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10:\u003c\/b\u003e \u003cb\u003eIdeas for You (A Look at What Your Competition Is Doing).\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOffering Annuities to Spur Recruitment.\u003c\/p\u003e \u003cp\u003eComplementing Traditional Associates with Salaried Division.\u003c\/p\u003e \u003cp\u003ePaying Salaries, Charging Fees.\u003c\/p\u003e \u003cp\u003eFreeing New Associates from Pressure of Selling Fast.\u003c\/p\u003e \u003cp\u003eLetting Associates Take a Company Equity Stake.\u003c\/p\u003e \u003cp\u003eMotivating Associates through Personalization.\u003c\/p\u003e \u003cp\u003eTraining Associates to a T.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSECTION\u003c\/b\u003e \u003cb\u003eIII:\u003c\/b\u003e \u003cb\u003eMANAGING RISK.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11:\u003c\/b\u003e \u003cb\u003eLegal.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLiving with Litigation.\u003c\/p\u003e \u003cp\u003eAddressing Top Legal Concerns.\u003c\/p\u003e \u003cp\u003eTest Your Antitrust Knowledge.\u003c\/p\u003e \u003cp\u003eHeading Off Privacy Complaints.\u003c\/p\u003e \u003cp\u003eUnderstanding Internet Copyright Law.\u003c\/p\u003e \u003cp\u003eKnow How to Give Legal Testimony.\u003c\/p\u003e \u003cp\u003eFair Treatment in Dual Agency.\u003c\/p\u003e \u003cp\u003eUsing the REALTOR® Trademark Correctly.\u003c\/p\u003e \u003cp\u003eAvoiding a Breach: Fiduciary Duties Clarified.\u003c\/p\u003e \u003cp\u003eCommission Rules for Departing Associates.\u003c\/p\u003e \u003cp\u003eEmployment Law: Who’s Exempt?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12:\u003c\/b\u003e \u003cb\u003eRisk Management.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAvoiding Pitfalls.\u003c\/p\u003e \u003cp\u003eProper Documentation Keeps You out of Legal Trouble.\u003c\/p\u003e \u003cp\u003eImproving Customer Service.\u003c\/p\u003e \u003cp\u003eLowering E\u0026amp;O Premiums through Customer Service.\u003c\/p\u003e \u003cp\u003eThe Right Amount of E\u0026amp;O Insurance.\u003c\/p\u003e \u003cp\u003eMaking Dispute Resolution Work.\u003c\/p\u003e \u003cp\u003eHow to Handle Multiple Offers.\u003c\/p\u003e \u003cp\u003eUpholding the Standard of Care.\u003c\/p\u003e \u003cp\u003eWhat to Know about Synthetic Stucco.\u003c\/p\u003e \u003cp\u003eWhat to Know about Stigmatized Properties.\u003c\/p\u003e \u003cp\u003eWhat to Know about Mold Liability Risks.\u003c\/p\u003e \u003cp\u003eProtecting Your Name against Identity Thieves.\u003c\/p\u003e \u003cp\u003eKnowing Loan Fraud.\u003c\/p\u003e \u003cp\u003eUnderstanding Buyer Rep Lead-Paint Disclosure Duty.\u003c\/p\u003e \u003cp\u003eLiability for What You Don’t See.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Contributors.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the National Association of REALTORS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the REALTOR\u003c\/b\u003e\u003cb\u003eCode of Ethics.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCompany Index.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSubject Index.\u003c\/b\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":51767552999767,"sku":"9780471783183","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471783183.jpg?v=1758713765","url":"https:\/\/bookcurl.com\/products\/broker-to-broker-9780471783183","provider":"Book Curl","version":"1.0","type":"link"}