{"product_id":"bringing-geographical-information-systems-into-business-9780471333425","title":"Bringing Geographical Information Systems into","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe complete guide to choosing and using GIS in business\u003cbr\u003e \u003cbr\u003e Over the last few years, Geographical Information Systems (GIS)have become less expensive and easier to use, and the tremendouspotential of GIS to boost business productivity is finally beingrealized. Incorporating the latest developments in GIS technologyand applications, this book explores what GIS has to offercompanies in many different areas of industry today and how it canbe successfully integrated into existing business operations.\u003cbr\u003e \u003cbr\u003e Building on the success of its predecessor, this Second Editioncovers every key aspect of using GIS in business. It explains whatGIS is and helps readers gain a clear understanding of the costsand benefits of moving to a GIS. New case studies from both themanufacturing and service sectors illustrate how GIS can supporttactical and strategic business decision-making, and the book''sunbiased coverage of commercially available GIS software isinvaluable for anyone involved in select\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...a useful introduction to GIS in business for those who have not yet convinced management of its importance...\" (GI News, July 2000)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eUsing Geographical Knowledge in Business.\u003cbr\u003e \u003cbr\u003e THE MANAGEMENT OF GEOGRAPHICAL INFORMATION.\u003cbr\u003e \u003cbr\u003e What Is a Geographical Information System?\u003cbr\u003e \u003cbr\u003e GIS and Information Strategies.\u003cbr\u003e \u003cbr\u003e The Nature of Geographical Data.\u003cbr\u003e \u003cbr\u003e THE ORGANIZATIONAL CHALLENGE.\u003cbr\u003e \u003cbr\u003e GIS for Decision Support.\u003cbr\u003e \u003cbr\u003e Making the Business Case for Investment in GIS.\u003cbr\u003e \u003cbr\u003e Implementation of the GIS Project.\u003cbr\u003e \u003cbr\u003e USING GEOGRAPHICAL INFORMATION IN BUSINESS.\u003cbr\u003e \u003cbr\u003e Application Capabilities.\u003cbr\u003e \u003cbr\u003e Operational Applications.\u003cbr\u003e \u003cbr\u003e Tactical Operations.\u003cbr\u003e \u003cbr\u003e Strategic Applications.\u003cbr\u003e \u003cbr\u003e CONCLUSION.\u003cbr\u003e \u003cbr\u003e An Integrated Part of the Business.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402567754071,"sku":"9780471333425","price":118.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471333425.jpg?v=1730480784","url":"https:\/\/bookcurl.com\/products\/bringing-geographical-information-systems-into-business-9780471333425","provider":"Book Curl","version":"1.0","type":"link"}