{"product_id":"brilliant-startup-9780273761976","title":"Brilliant StartUp","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCaspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eAbout the author \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAcknowledgements \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow this book works\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhase 1          Preparation   \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1      Brace yourself\u003c\/p\u003e \u003cp\u003eStep 2      Work on your brilliant business idea\u003c\/p\u003e \u003cp\u003eStep 3      Road test your idea\u003c\/p\u003e \u003cp\u003eStep 4      Build your support network\u003c\/p\u003e \u003cp\u003eStep 5      Your business plan \u003c\/p\u003e \u003cp\u003eStep 6      Reduce your start-up costs\u003c\/p\u003e \u003cp\u003eStep 7      Raise finance\u003c\/p\u003e \u003cp\u003eStep 8      Take care of the small print\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhase 2          Into action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 9      Get selling\u003c\/p\u003e \u003cp\u003eStep 10    Set your price\u003c\/p\u003e \u003cp\u003eStep 11    Now, make your product\/service\u003c\/p\u003e \u003cp\u003eStep 12    Get the cash in\u003c\/p\u003e \u003cp\u003eStep 13    Do your books\u003c\/p\u003e \u003cp\u003eStep 14    Do a quick risk audit           \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePhase 3          Up and running\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 15    Taking on staff\u003c\/p\u003e \u003cp\u003eStep 16    Make sales easier: marketing\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eEpilogue \u003c\/p\u003e \u003cp\u003eUseful contacts\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017729737047,"sku":"9780273761976","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273761976.jpg?v=1750774480","url":"https:\/\/bookcurl.com\/products\/brilliant-startup-9780273761976","provider":"Book Curl","version":"1.0","type":"link"}