{"product_id":"brilliant-online-marketing-9780273737452","title":"Brilliant Online Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlex Blyth\u003c\/b\u003e is a freelance journalist who has many years experience writing for publications in the small business sector, such as \u003ci\u003eDirector\u003c\/i\u003e, \u003ci\u003eFirst Voice\u003c\/i\u003e, \u003ci\u003eNew Business\u003c\/i\u003e, \u003ci\u003eAccountancy\u003c\/i\u003e, \u003ci\u003ePR Week\u003c\/i\u003e, \u003ci\u003eRetail Week\u003c\/i\u003e and \u003ci\u003ePrint Week\u003c\/i\u003e. You can find out more, and read hundreds of published articles, at \u003ca href=\"http:\/\/www.alex-blyth.co.uk\" target=\"_blank\"\u003ewww.alex-blyth.co.uk\u003c\/a\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1          Ten online marketing mistakes to avoid\u003c\/p\u003e \u003cp\u003e2          Your website – your conversion engine\u003c\/p\u003e \u003cp\u003e3          Search engine optimisation\u003c\/p\u003e \u003cp\u003e4          Search engine marketing\u003c\/p\u003e \u003cp\u003e5          Online advertising\u003c\/p\u003e \u003cp\u003e6          E-mail marketing\u003c\/p\u003e \u003cp\u003e7          Blogging \u003c\/p\u003e \u003cp\u003e8          Social media\u003c\/p\u003e \u003cp\u003e9          Online PR\u003c\/p\u003e \u003cp\u003e10        Mobile marketing\u003c\/p\u003e \u003cp\u003e\u003ci\u003eConclusion\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eEach of the main chapters (will:\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eExplain what it is and why you should be interested in it \u003c\/p\u003e \u003cp\u003eGive step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly \u003c\/p\u003e \u003cp\u003eInclude a case study of a marketer who has used the technique to good effect \u003c\/p\u003e \u003cp\u003eConclude with an interview with an expert in the topic \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51359006163287,"sku":"9780273737452","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273737452.jpg?v=1754123198","url":"https:\/\/bookcurl.com\/products\/brilliant-online-marketing-9780273737452","provider":"Book Curl","version":"1.0","type":"link"}