{"product_id":"brilliant-influence-9780273740544","title":"Brilliant Influence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMike Clayton\u003c\/b\u003e has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAuthor acknowledgements\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003ePart 1: Fundamentals\u003c\/p\u003e \u003cp\u003eChapter 1: Use your common sense: the basics of influence\u003c\/p\u003e \u003cp\u003eChapter 2: Appearance matters: how to look influential\u003c\/p\u003e \u003cp\u003eChapter 3: Decisions: how we make them and how we influence them\u003c\/p\u003e \u003cp\u003eChapter 4: Understand the psychology of influence \u003c\/p\u003e \u003cp\u003ePart 2: Your message\u003c\/p\u003e \u003cp\u003eChapter 5: The importance of what you say\u003c\/p\u003e \u003cp\u003eChapter 6: The power of how you say it \u003c\/p\u003e \u003cp\u003ePart 3: Strategies\u003c\/p\u003e \u003cp\u003eChapter 7: Focus on the question: “what’s in it for me?” \u003c\/p\u003e \u003cp\u003eChapter 8: How to negotiate to share benefits\u003c\/p\u003e \u003cp\u003eChapter 9: How to network to help people help you\u003c\/p\u003e \u003cp\u003eChapter 10: The six top influencing techniques \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eConclusion\u003c\/p\u003e \u003cp\u003eGlossary\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":52151087137111,"sku":"9780273740544","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273740544.jpg?v=1762960090","url":"https:\/\/bookcurl.com\/products\/brilliant-influence-9780273740544","provider":"Book Curl","version":"1.0","type":"link"}