{"product_id":"brilliant-copywriting-9780273727347","title":"Brilliant Copywriting","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eRoger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. \u003c\/p\u003e \u003cp\u003e\u003ca href=\"http:\/\/www.rogerhorberry.com\" target=\"_blank\"\u003ewww.rogerhorberry.com\u003c\/a\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eKeep it clear, keep it simple, make it brilliant and original.  I’ve been saying that for years.  It’s a real joy to find that Roger and I think alike.  Read the book and learn. Yes, it is brilliant.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWally Olins - Chairman, Saffron Brand Consultants\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMost of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eMichael Johnson, johnson banks\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eAbout the author \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eAcknowledgements \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eHow to use this book \u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003ePreface\u003c\/em\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart One – Background\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eChapter One – The basics\u003c\/p\u003e \u003cp\u003eChapter Two – Three key thoughts \u003c\/p\u003e \u003cp\u003eChapter Three – Brands and tone of voice\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart Two – Method\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eChapter Four - Before\u003c\/p\u003e \u003cp\u003eChapter Five - During\u003c\/p\u003e \u003cp\u003eChapter Six - After\u003c\/p\u003e \u003cp\u003eChapter Seven – Here’s one I made earlier\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePart Three – Interviews\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003eChapter Eight - How brilliant copywriters write their copy","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017725378903,"sku":"9780273727347","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273727347.jpg?v=1750774466","url":"https:\/\/bookcurl.com\/products\/brilliant-copywriting-9780273727347","provider":"Book Curl","version":"1.0","type":"link"}