{"product_id":"bright-signals-9780822371304","title":"Bright Signals","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSusan Murray traces four decades of technological, cultural, and aesthetic debates about the possibility, use, and meaning of color television within the broader history of twentieth-century visual culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eB\u003c\/i\u003e\u003ci\u003eright Signals\u003c\/i\u003e is an important, engaging study that helps readers understand media history and anticipate developments going forward.\" -- Linda Levitt * PopMatters *\u003cbr\u003e\"What makes \u003ci\u003eBright Signals\u003c\/i\u003e distinguishable from others on the subject is the detailed historical and cultural analysis of why color television did not replace black-and-white television until the 1960s. . . . Recommended. All readers.\" -- C.L. Clements * Choice *\u003cbr\u003e\"A joy to read: it is meticulously researched, rhetorically lucid, and refreshingly jargon free. Beyond the book’s delightful illustrations, the text of \u003ci\u003eBright Signals\u003c\/i\u003e paints a vivid picture of the personalities and corporate campaigns most responsible for introducing color to the small screen. . . . Murray’s work should appeal to television studies generalists (especially those specializing in the network era), midcentury-media historians, and scholars of new media and technological transformation.\" -- Catherine Clepper * Film Quarterly *\u003cbr\u003e\"A remarkably fresh approach to the social and cultural relationships created by the medium.\" -- James McConnachie * TLS *\u003cbr\u003e\"Cogently written and richly illustrated, \u003ci\u003eBright Signals\u003c\/i\u003e tracks the invention and normalization of color television from 1928 to 1970 with interdisciplinary precision and historical depth. . . . A a remarkable achievement in media history and theory.\" -- Joshua Yumibe * Journal of Cinema and Media Studies *\u003cbr\u003e\"With over one hundred color images from television programs, advertisements, charts, test patterns and photographs, the book is, on top of everything else, a strikingly beautiful object. Beyond being an extraordinarily researched and lively account of this key period in media history, \u003ci\u003eBright Signals\u003c\/i\u003e also demonstrates the importance of further theorizing our relationship to colored moving images today. . . . We are still learning how to live with color visual media, and \u003ci\u003eBright Signals\u003c\/i\u003e is invaluable in advancing the understanding of the historical and theoretical issues at play.\" -- Doron Galili * Cinéma \u0026amp; Cie *\u003cbr\u003e\"While colour cinema has been the focus of numerous recent publications, television scholarship has yet to catch up with this chromatic turn. \u003ci\u003eBright Signals\u003c\/i\u003e, the first critical history of colour television in America, thus makes a very welcome and necessary contribution to the field. . . . Through meticulous archival research, Murray has constructed an account of colour television that at once offers a comprehensive history of a technology while remaining attentive to much larger social and political issues around race, class and cold war politics.\" -- Kirsty Sinclair Dootson * Critical Studies in Television *\u003cbr\u003e\"In terms of providing readers with a comprehensive cultural history of color television, \u003ci\u003eBright Signals \u003c\/i\u003eis a tour de force.\" -- Laura Kalba * Public Books *\u003cbr\u003e\"\u003ci\u003eBrights Signals\u003c\/i\u003e provides such important research that it's surprising someone hadn't taken it on earlier. . . . A balanced analysis of the complex struggle to develop color technology amidst intense corporate competition.\" -- Christopher H. Sterling * Communication Booknotes Quarterly *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments  ix\u003cbr\u003e Introduction  1\u003cbr\u003e 1. \"And Now—Color\": Early Color Systems  11\u003cbr\u003e 2. Natural Vision Versus \"Tele-Vision\": Defining and Standardizing Color  34\u003cbr\u003e 3. Color Adjustments: Experiments, Calibrations, and Color Training, 1950–1955  86\u003cbr\u003e 4. Colortown, USA: Expansion, Stabilization, and Promotion, 1955–1959  127\u003cbr\u003e 5. The Wonderful World of Color: Network Programming and the Spectacular Real, 1960–1965  176\u003cbr\u003e 6. At the End of the Rainbow: Global Expansion, the Space Race, and the Cold War  217\u003cbr\u003e Conclusion  251\u003cbr\u003e Notes  259\u003cbr\u003e Bibliography  293\u003cbr\u003e Index  303","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49406110990679,"sku":"9780822371304","price":28.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780822371304.jpg?v=1730494572","url":"https:\/\/bookcurl.com\/products\/bright-signals-9780822371304","provider":"Book Curl","version":"1.0","type":"link"}