{"product_id":"brewing-up-a-business-9780470942314","title":"Brewing Up a Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUpdated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery   Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword: The Passion of the Individual vii  \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eChapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1\u003c\/p\u003e \u003cp\u003eChapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21\u003c\/p\u003e \u003cp\u003eChapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37\u003c\/p\u003e \u003cp\u003eChapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55\u003c\/p\u003e \u003cp\u003eChapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73\u003c\/p\u003e \u003cp\u003eChapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89\u003c\/p\u003e \u003cp\u003eChapter 7 GOING SOCIAL 119\u003c\/p\u003e \u003cp\u003eChapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125\u003c\/p\u003e \u003cp\u003eChapter 9 STALKING THE KILLER APP: Creating Innovation 153\u003c\/p\u003e \u003cp\u003eChapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179\u003c\/p\u003e \u003cp\u003eChapter 11 CASH IS KING (WELL, SORT OF) 195\u003c\/p\u003e \u003cp\u003eChapter 12 LEADERSHIP: In Theory and in Practice 213\u003c\/p\u003e \u003cp\u003eChapter 13 EFFECTIVELY MANAGING COWORKERS 231\u003c\/p\u003e \u003cp\u003eChapter 14 WORKING TOWARD IRRELEVANCE 243\u003c\/p\u003e \u003cp\u003eChapter 15 HOME BREW RENDEZVOUS 257\u003c\/p\u003e \u003cp\u003eChapter 16 TO SMALL-BUSINESS SUCCESS 265\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402462994775,"sku":"9780470942314","price":17.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470942314.jpg?v=1730480482","url":"https:\/\/bookcurl.com\/products\/brewing-up-a-business-9780470942314","provider":"Book Curl","version":"1.0","type":"link"}