{"product_id":"brewed-in-japan-9780774825047","title":"Brewed in Japan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese commodity by the post-Second World War era.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Beer’s Evolution into a Japanese Commodity\u003c\/p\u003e\u003cp\u003e1 Foreign Influences: The Origins of Japan’s Beer Brewing Industry, 1868-1906\u003c\/p\u003e\u003cp\u003e2 Keeping Up Appearances: Maintaining Beer’s German Authenticity, 1906-36\u003c\/p\u003e\u003cp\u003e3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937-45\u003c\/p\u003e\u003cp\u003e4 “The Taste of Home”: Beer as Postwar Japanese Commodity, 1945-72\u003c\/p\u003e\u003cp\u003e5 Learning from Japan: “Orion Beer” and Okinawan Consumer Identity, 1945-72\u003c\/p\u003e\u003cp\u003e6 Indigenous Brews: Innovation, Entrepreneurship, and Beer’s Continuing Evolution\u003c\/p\u003e\u003cp\u003eConclusion: \u003cem\u003eBiiru no Nihonka\u003c\/em\u003e – The “Japanization” of Beer\u003c\/p\u003e\u003cp\u003eAppendix: Data on Japan’s Beer Brands and Their Manufacturers, 1869-1949\u003c\/p\u003e\u003cp\u003eGlossary\u003c\/p\u003e\u003cp\u003eNotes\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"University of British Columbia Press","offers":[{"title":"Default Title","offer_id":49404927508823,"sku":"9780774825047","price":69.7,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/brewed-in-japan-9780774825047","provider":"Book Curl","version":"1.0","type":"link"}