{"product_id":"breakthrough-zone-harnessing-consumer-creativity-for-business-innovation-9780470855393","title":"Breakthrough Zone Harnessing Consumer Creativity for Business Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...Worth buying? Yes. Its subject matter is unusual...almost every page contains something of value...\"(Research, January 2004)  \u003cp\u003e\"The main problem with any innovation is making it a reality. In the area of implementation this book really excels.\" (The Marketer, May 2004)\u003c\/p\u003e \u003cp\u003e\"Shows how to create breakthroughs for people who work in large organisations where so much energy is committed to preserving the status quo.\" (Long Range Planning, 2005)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003eChapter 1. On Innovation and How to Use this Book.\u003c\/p\u003e \u003cp\u003eChapter 2. Building Your Case.\u003c\/p\u003e \u003cp\u003eChapter 3. Resourcing the Breakthrough Zone.\u003c\/p\u003e \u003cp\u003eChapter 4. How to Facilitate a Breakthrough Zone Event.\u003c\/p\u003e \u003cp\u003eChapter 5. Training the Breakthrough Team.\u003c\/p\u003e \u003cp\u003eChapter 6. The Breakthrough Zone.\u003c\/p\u003e \u003cp\u003eChapter 7. The Insight Workshop.\u003c\/p\u003e \u003cp\u003eChapter 8. Dealing With Cultural Resistance.\u003c\/p\u003e \u003cp\u003eChapter 9. Winning the Power to Keep Moving.\u003c\/p\u003e \u003cp\u003eChapter 10. Beginning the Mission.\u003c\/p\u003e \u003cp\u003eChapter 11. Internal Consultations and Final Design.\u003c\/p\u003e \u003cp\u003eChapter 12. Prototypes and Customer Experience Testing.\u003c\/p\u003e \u003cp\u003eChapter 13. The Mission Plan.\u003c\/p\u003e \u003cp\u003eChapter 14. Communication Strategy.\u003c\/p\u003e \u003cp\u003eChapter 15. Implementation and Review.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515419746647,"sku":"9780470855393","price":40.84,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/breakthrough-zone-harnessing-consumer-creativity-for-business-innovation-9780470855393","provider":"Book Curl","version":"1.0","type":"link"}