{"product_id":"breakthrough-nonprofit-branding-9780470286913","title":"Breakthrough Nonprofit Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBreakthrough NONPROFIT BRANDING\u003c\/b\u003e  \u003cp\u003eAt a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand to life in the hearts and minds of their stakeholders. \u003ci\u003eBreakthrough Nonprofit Branding\u003c\/i\u003e demonstrates how a constituency-focused, compelling brand can revolutionize an organization and the way people view and support it. \u003c\/p\u003e\u003cp\u003eAs practiced in real life, most nonprofits define branding as their visual identity produced to aid in awareness and fundraising. However important logos and trademarks are, this limited perspective leaves a significant amount of value on the table. Visionary, mission-driven organizations recognize brand as a bigger canvas for their work. To them, branding is the daily expression of their purpose and a way to communicate their promise to stakeholders. Their brand is their trust marktheir comm\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe AFP Fund Development Series.  \u003c\/p\u003e\u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction: The New Nonprofit Imperative.\u003c\/p\u003e \u003cp\u003eKomen for the Cure: Realizing the New Nonprofit Imperative.\u003c\/p\u003e \u003cp\u003eWhat this book is About.\u003c\/p\u003e \u003cp\u003eHow this Book was Written.\u003c\/p\u003e \u003cp\u003eHow to use this Book.\u003c\/p\u003e \u003cp\u003eWho Should Read this Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter One From Traditional to Breakthrough Nonprofit Branding.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Brand?\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brand.\u003c\/p\u003e \u003cp\u003eTraditional Nonprofit Branding.\u003c\/p\u003e \u003cp\u003eTraditional versus Breakthrough Nonprofit Branding.\u003c\/p\u003e \u003cp\u003eSeven Principles of Breakthrough Branding.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Two Principle One Discover Authentic Meaning Of Your Brand.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnicef's Brand Journey\u003c\/p\u003e \u003cp\u003eCollege Forward's Brand Journey\u003c\/p\u003e \u003cp\u003eAn Overview Of Principle One\u003c\/p\u003e \u003cp\u003eHow-To Success Factors\u003c\/p\u003e \u003cp\u003eRefine: Create Brand Platform\u003c\/p\u003e \u003cp\u003eU.S. Fund For Unicef Brand Journey\u003c\/p\u003e \u003cp\u003eUnicef Heart: ”Defining” Its Cause\u003c\/p\u003e \u003cp\u003eUnicef Hands: Let The Banks Of The River Overflow\u003c\/p\u003e \u003cp\u003eCollege Forward Brand Journey\u003c\/p\u003e \u003cp\u003eCollege Forward: Heart: Purpose With Passion\u003c\/p\u003e \u003cp\u003eCollege Forward: Hands: Expanded Involvement\u003c\/p\u003e \u003cp\u003ePrinciple One: Summary\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Three Principle Two: Integrates brand meaning across the organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe American Heart Association's Brand Journey.\u003c\/p\u003e \u003cp\u003eFood Bank For New York City's Brand Journey.\u003c\/p\u003e \u003cp\u003eAn Overview Of Principle Two.\u003c\/p\u003e \u003cp\u003eHow-To Success Factors.\u003c\/p\u003e \u003cp\u003eThe American Heart Association Integrates Brand Meaning Across The Organization.\u003c\/p\u003e \u003cp\u003eFood Bank For New York City Integrates Brand Meaning Across The Organization.\u003c\/p\u003e \u003cp\u003ePrinciple Two: Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Four Principle Three: Rally Internal Brand Ambassadors.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInspiration Corporation's Brand Journey.\u003c\/p\u003e \u003cp\u003eHealthWorks! Brand Journey.\u003c\/p\u003e \u003cp\u003eAn Overview of Principle Three.\u003c\/p\u003e \u003cp\u003eSuccess Factors.\u003c\/p\u003e \u003cp\u003eInspiration Corporation Brand from the Inside-Out.\u003c\/p\u003e \u003cp\u003eHealthworks! Connects to Organizational DNA.\u003c\/p\u003e \u003cp\u003ePrinciple Three: Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Five Principle Four: Develop 360°Brand Communications.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKids Help Phone 360°Brand Communications.\u003c\/p\u003e \u003cp\u003eAmerican Heart Association 360°Brand Communications.\u003c\/p\u003e \u003cp\u003eCollege Forward 360°Brand Communications.\u003c\/p\u003e \u003cp\u003eU.S. Fund For UNICEF 360°Brand Communications.\u003c\/p\u003e \u003cp\u003eInspiration Corporation 360°Brand Communications.\u003c\/p\u003e \u003cp\u003eAn Overview of Principle Four.\u003c\/p\u003e \u003cp\u003eHOW-TO SUCCESS FACTORS.\u003c\/p\u003e \u003cp\u003eBase: Solidify a Strong Brand Identity.\u003c\/p\u003e \u003cp\u003eBuild: Compelling and integrated on-line and off-line communications.\u003c\/p\u003e \u003cp\u003eBreakthrough: Empower Supporters to Co-create Communications and Drive Action.\u003c\/p\u003e \u003cp\u003ePrinciple Four: Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Six Principle Five: Expand Brand by Mobilizing an External Community.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStratford Shakespeare Festival's Brand Journey.\u003c\/p\u003e \u003cp\u003eSusan G. Komen For The Cure Brand Journey.\u003c\/p\u003e \u003cp\u003eOverview of Principle Five.\u003c\/p\u003e \u003cp\u003eBASE: Cultivate Individual Relationships as a Community Cornerstone.\u003c\/p\u003e \u003cp\u003eBREAKTHROUGH: Constantly Grow the Community by Reaching New. Audiences and Offering Innovative Engagement Experiences.\u003c\/p\u003e \u003cp\u003eBuild Belonging: Mobilize Champions for the Mission.\u003c\/p\u003e \u003cp\u003ePrinciple Five: Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Seven Principle Six: Cultivate Partners To Extend Brand Reach And Influence.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKids Help Phone Brand Journey.\u003c\/p\u003e \u003cp\u003eNaturebridge’s Brand Journey.\u003c\/p\u003e \u003cp\u003eAn Overview of Principle Six.\u003c\/p\u003e \u003cp\u003eHOW-TO SUCCESS FACTORS.\u003c\/p\u003e \u003cp\u003eBASE: Prepare Internal Framework For Transactional Agreements.\u003c\/p\u003e \u003cp\u003eBuild: Seek Strategic Alignment To Transition Relationships.\u003c\/p\u003e \u003cp\u003eBreakthrough: Nurtures Transformative Partnerships.\u003c\/p\u003e \u003cp\u003eKids Help Phone Nurtures A Partner Community.\u003c\/p\u003e \u003cp\u003eNaturebridge Nurtures A Partner Community.\u003c\/p\u003e \u003cp\u003ePrinciple Six: Summary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eight Principle Seven: Leverage Your Brand For Alternative Revenue And Value.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoodwill Industries Brand Journey.\u003c\/p\u003e \u003cp\u003eOverview Of Principle.\u003c\/p\u003e \u003cp\u003eBASE: Establish a Culture of Enterprise and Experiment.\u003c\/p\u003e \u003cp\u003eBUILD: Capitalize on Brand and Experience to Build the Next Level of Community Enterprise Ventures.\u003c\/p\u003e \u003cp\u003eBREAKTHROUGH: Deepen Community Enterprises to Achieve Mission and Financial Goals.\u003c\/p\u003e \u003cp\u003ePrinciple Seven: Summary.\u003c\/p\u003e \u003cp\u003eCONCLUSION The Breakthrough Nonprofit Brand Journey.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands are a Valuable Asset.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Differentiate to Stand Out.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands are Bigger than Themselves.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Rally Communities.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Have Courageous Leadership.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofits use their Brand to Drive Strategy.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Embrace Innovation.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Create Owners, Inside and Outside.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Enjoy Alliances to Extend Reach and Impact.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Brands Build Sustainable Organizations.\u003c\/p\u003e \u003cp\u003eOngoing Journey and Long-Term Commitment.\u003c\/p\u003e \u003cp\u003eYour Brand Future.\u003c\/p\u003e \u003cp\u003eThe Breakthrough Nonprofit Brand Journey.\u003c\/p\u003e \u003cp\u003eAppendix A Brand Journey Assessment Tool.\u003c\/p\u003e \u003cp\u003eAppendix B Snapshot of Nonprofit Case Studies.\u003c\/p\u003e \u003cp\u003eKids Help Phone.\u003c\/p\u003e \u003cp\u003eAmerican Heart Association.\u003c\/p\u003e \u003cp\u003eUnicef.\u003c\/p\u003e \u003cp\u003eSusan G. Komen for the Cure.\u003c\/p\u003e \u003cp\u003eInspiration Corporation.\u003c\/p\u003e \u003cp\u003eNatureBridge.\u003c\/p\u003e \u003cp\u003eStratford Shakespeare Festival.\u003c\/p\u003e \u003cp\u003eHealthWorks!\u003c\/p\u003e \u003cp\u003eCollege Forword.\u003c\/p\u003e \u003cp\u003eFood Bank For New York City.\u003c\/p\u003e \u003cp\u003eEndnotes.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eBreakthrough Nonprofit Branding: The Seven Principles to Power Extraordinary Results.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eAFP Code of Ethics for Professional Philanthropic Fundraisers.\u003c\/p\u003e \u003cp\u003eDonor Bill of Rights.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402313376087,"sku":"9780470286913","price":33.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470286913.jpg?v=1730480035","url":"https:\/\/bookcurl.com\/products\/breakthrough-nonprofit-branding-9780470286913","provider":"Book Curl","version":"1.0","type":"link"}