{"product_id":"breakthrough-copywriter-9781387028085","title":"Breakthrough Copywriter","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThere was one copywriter who made millionaires from people who read his book, although they never wrote an ad.Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven''t had access to this material. And the world would be a poorer place, except...Fortunately Schwartz was also prolific as a speaker.So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn:- How to create ads which sell your products at the expense of your competition- Find which roles your customer really wants to play and align these to your product- Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.- Learn how to control your audience by being their friend.Get Your Copy Now.","brand":"Lulu.com","offers":[{"title":"Default Title","offer_id":52084877001047,"sku":"9781387028085","price":20.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781387028085.jpg?v=1762207403","url":"https:\/\/bookcurl.com\/products\/breakthrough-copywriter-9781387028085","provider":"Book Curl","version":"1.0","type":"link"}