{"product_id":"break-the-rules-9781394153015","title":"Break the Rules","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDiscover the six counter-conventional mindsets to be a changemaker \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBreak the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World\u003c\/i\u003e, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book. \u003c\/p\u003e\u003cp\u003eEach of these six mindsets can be learned, practiced, and built uponby anyone, in any business setting large or small, old or new, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplanations of why the six break-the-rules mindsets fly in the fa\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003ePreface: Why This Book xvii\u003c\/p\u003e \u003cp\u003e1 It’s Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk 1\u003c\/p\u003e \u003cp\u003e2 When You’re Tempted to Say No, Instead Say “Yes, We Can!”: Then Figure Out How 13\u003c\/p\u003e \u003cp\u003e3 It’s the Customer’s Problem That Matters, Not Your Solution: Problem- First, Not Product- First, Logic 41\u003c\/p\u003e \u003cp\u003e4 Why “Moving the Needle” Doesn’t Matter Much to Entrepreneurs: Think Narrow, Not Broad 69\u003c\/p\u003e \u003cp\u003e5 How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float 97\u003c\/p\u003e \u003cp\u003e6 Make the Future Winnings Yours!: Beg, Borrow, But Don’t Steal 125\u003c\/p\u003e \u003cp\u003e7 What Entrepreneurs Can Do That Big Companies Can’t: Instead of Asking Permission, Beg Forgiveness Later 151\u003c\/p\u003e \u003cp\u003e8 Act Your Way to a New Way of Thinking (Because the Reverse Won’t Work!): From Mindsets to Action 179\u003c\/p\u003e \u003cp\u003eNotes 193\u003c\/p\u003e \u003cp\u003eAbout the Author 209\u003c\/p\u003e \u003cp\u003eIndex 211\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738655732055,"sku":"9781394153015","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394153015.jpg?v=1720049795","url":"https:\/\/bookcurl.com\/products\/break-the-rules-9781394153015","provider":"Book Curl","version":"1.0","type":"link"}