{"product_id":"brandwashed-9780749465049","title":"Brandwashed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMartin Lindstrom,\u003c\/b\u003e chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by \u003ci\u003eTime\u003c\/i\u003e magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter \u0026amp; Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. His most recent book, \u003ci\u003eBuyology\u003c\/i\u003e, was a huge international bestseller and he is also the author of \u003ci\u003eBrandsense\u003c\/i\u003e and \u003ci\u003eBrandchild\u003c\/i\u003e (both published by Kogan Page).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A marketing veteran who lists McDonald's, Procter \u0026amp; Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well.\" * The Economist *\u003cbr\u003e\"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's \u003ci\u003eBrandwashed \u003c\/i\u003ecertainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion.\" * British Airways Business Life Magazine *\u003cbr\u003e\"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read.\" * Star Magazine *\u003cbr\u003e\"After reading this book you will never feel the same after watching an ad again.\" * Healthy Magazine *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tBuy buy baby: When companies start marketing to us in the womb;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tPeddling panic and paranoia: Why fear sells;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tI can’t quit you: Brand addicts, shopaholics, and why we cannot live without our smart phones;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tBuy it, get laid: The new face of sex (and the sexes) in advertising;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tUnder pressure: The power of peers;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tOh, sweet memories: The new (but also old) face of nostalgia marketing;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tMarketers’ royal flush: The hidden powers of celebrity and fame;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tHope in a jar: The price of health, happiness, and spiritual enlightenment;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tEvery breath you take, they’ll be watching you: The end of privacy;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tConclusion: I’ll have what Mrs Morgenson is having The most powerful hidden persuader of them all: us\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":48865723613527,"sku":"9780749465049","price":33.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749465049.jpg?v=1791464948","url":"https:\/\/bookcurl.com\/products\/brandwashed-9780749465049","provider":"Book Curl","version":"1.0","type":"link"}