{"product_id":"brandscapes-architecture-in-the-experience-economy-the-mit-press-9780262515030","title":"Brandscapes Architecture in the Experience","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eArchitecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people.\u003c\/b\u003e\u003cp\u003eIn the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do.\u003c\/p\u003e\u003cp\u003eKlingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an e\u003c\/p\u003e","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":49083453899095,"sku":"9780262515030","price":31.35,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/brandscapes-architecture-in-the-experience-economy-the-mit-press-9780262515030","provider":"Book Curl","version":"1.0","type":"link"}