{"product_id":"brands-and-branding-9781032600437","title":"Brands and Branding","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation.\u003c\/p\u003e\u003cp\u003eBranding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction \u003cb\u003e1.\u003c\/b\u003e Brands and Branding \u003cb\u003e2.\u003c\/b\u003e Consumer Behavior and Brand Building \u003cb\u003e3.\u003c\/b\u003e Designing Brand Identity \u0026amp; Crafting Brand Personality \u003cb\u003e4.\u003c\/b\u003e Brand Positioning \u003cb\u003e5.\u003c\/b\u003e Integrated Brand Experience: Design and Communication \u003cb\u003e6.\u003c\/b\u003e Branding on Social Media \u003cb\u003e7. \u003c\/b\u003eManaging Brands over Lifecycle \u003cb\u003e8. \u003c\/b\u003eConsumer-Brand Relationships: Building Brand Loyalty \u003cb\u003e9. \u003c\/b\u003eBrand Architecture and Portfolio Strategy \u003cb\u003e10. \u003c\/b\u003eBrand Equity and Valuation. Conclusion\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019136008535,"sku":"9781032600437","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032600437.jpg?v=1750779422","url":"https:\/\/bookcurl.com\/products\/brands-and-branding-9781032600437","provider":"Book Curl","version":"1.0","type":"link"}