{"product_id":"branding-black-womanhood-media-citizenship-from-black-power-to-black-girl-magic-9781978829909","title":"Branding Black Womanhood: Media Citizenship from","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. \u003ci\u003eBranding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic\u003c\/i\u003e examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas.\u003cbr\u003e Beginning with the inception of the \u003ci\u003eEssence\u003c\/i\u003e brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.\u003cbr\u003e  \u003cbr\u003e  \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“\u003ci\u003eBranding Black Womanhood\u003c\/i\u003e unearths the untold histories of the now-ubiquitous, commercial concept of 'Black Girl Magic.' With clear and compelling prose, Timeka Tounsel thoughtfully tells the story of how representations of Black women as 'magic' both provides Black women with empowerment \u003ci\u003eand\u003c\/i\u003e delivers a sparkly image that can seriously undercut Black women’s need for care.”— Ralina L. Joseph, author of Generation Mixed Goes to School: Listening to Multiracial Kids\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePrologue\u003cbr\u003e Introduction: Black Women and the Twenty-First Century Image Economy\u003cbr\u003e Chapter 1: The Black Woman that \u003ci\u003eEssence\u003c\/i\u003e Built\u003cbr\u003e Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor\u003cbr\u003e Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment\u003cbr\u003e Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability\u003cbr\u003e Epilogue\u003cbr\u003e Acknowledgements\u003cbr\u003e Notes\u003cbr\u003e Selected Bibliography\u003cbr\u003e Index","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":49415262044503,"sku":"9781978829909","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/branding-black-womanhood-media-citizenship-from-black-power-to-black-girl-magic-9781978829909","provider":"Book Curl","version":"1.0","type":"link"}