{"product_id":"branded-9781119244561","title":"BrandED","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePraise for BrandED    Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Our BrandED Short Story \u003c\/b\u003e\u003cb\u003e1 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEric’s Path 1\u003c\/p\u003e \u003cp\u003eTrish’s Path 4\u003c\/p\u003e \u003cp\u003e“The Brandality Modality” 6\u003c\/p\u003e \u003cp\u003eWelcome to the BrandED Conversation 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 1: From Brand to BrandED \u003c\/b\u003e\u003cb\u003e11 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: In Brand We Trust 12\u003c\/p\u003e \u003cp\u003ePart Two: BrandED Matters to Today’s School Leaders 33\u003c\/p\u003e \u003cp\u003ePart Three: BrandED Unifies a School Improvement Plan 42\u003c\/p\u003e \u003cp\u003eConversation 1 Tips 58\u003c\/p\u003e \u003cp\u003eConversation 1 Reflections 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 2: In the Zone for BrandED Innovation \u003c\/b\u003e\u003cb\u003e61 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: The Psychology of BrandED Innovation 63\u003c\/p\u003e \u003cp\u003ePart Two: Tools to Inspire BrandED Innovation 79\u003c\/p\u003e \u003cp\u003ePart Three: BrandED Reputation Management 89\u003c\/p\u003e \u003cp\u003eConversation 2 Tips 93\u003c\/p\u003e \u003cp\u003eConversation 2 Reflections 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 3: Developing a BrandED Leadership Presence \u003c\/b\u003e\u003cb\u003e97 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: A “Personal Professional” BrandED You 98\u003c\/p\u003e \u003cp\u003ePart Two: Be the BrandED Storyteller-in-Chief 113\u003c\/p\u003e \u003cp\u003ePart Three: The BrandED Leader as “Edupreneur” 132\u003c\/p\u003e \u003cp\u003eConversation 3 Tips 136\u003c\/p\u003e \u003cp\u003eConversation 3 Reflections 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 4: Developing Your BrandED Strategic Plan \u003c\/b\u003e\u003cb\u003e139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: The BrandED Drivers 140\u003c\/p\u003e \u003cp\u003ePart Two: Your BrandED Strategic Plan 160\u003c\/p\u003e \u003cp\u003ePart Three: BrandED Stakeholder Relationship Management 161\u003c\/p\u003e \u003cp\u003eConversation 4 Tips 165\u003c\/p\u003e \u003cp\u003eConversation 4 Reflections 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 5: Sustaining BrandED Innovation \u003c\/b\u003e\u003cb\u003e167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: Invest in BrandED Leadership 168\u003c\/p\u003e \u003cp\u003ePart Two: The Trend-Setting Stance of a BrandED leader 175\u003c\/p\u003e \u003cp\u003ePart Three: The BrandED Competitive Advantage 180\u003c\/p\u003e \u003cp\u003eConversation 5 Tips 192\u003c\/p\u003e \u003cp\u003eConversation 5 Reflections 192\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 6: Communicating With BrandED Leadership Tools \u003c\/b\u003e\u003cb\u003e193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: The BrandED Payoff of Distributed Leadership 194\u003c\/p\u003e \u003cp\u003ePart Two: Press, Networking, Digital Presence, and Thought Leadership 197\u003c\/p\u003e \u003cp\u003ePart Three: The Law of BrandED Attraction 210\u003c\/p\u003e \u003cp\u003eConversation 6 Tips 215\u003c\/p\u003e \u003cp\u003eConversation 6 Reflections 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 7: Keeping Up With the Digital Joneses \u003c\/b\u003e\u003cb\u003e217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: Disruptive Digital Behavior That Innovates Schools 218\u003c\/p\u003e \u003cp\u003ePart Two: BrandED Partners in a Digital World 225\u003c\/p\u003e \u003cp\u003ePart Three: Connecting With Parents on the Digital Playground 230\u003c\/p\u003e \u003cp\u003eConversation 7 Tips 232\u003c\/p\u003e \u003cp\u003eConversation 7 Reflections 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConversation 8: Return on Investment in the BrandED School Community \u003c\/b\u003e\u003cb\u003e235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart One: Be the BrandED Relationship Steward 236\u003c\/p\u003e \u003cp\u003ePart Two: Local to Global BrandED Investment 240\u003c\/p\u003e \u003cp\u003ePart Three: Sustain a BrandED Community Through Return on Relationship 245\u003c\/p\u003e \u003cp\u003eConversation 8 Tips 250\u003c\/p\u003e \u003cp\u003eConversation 8 Reflections 250\u003c\/p\u003e \u003cp\u003eAppendix A: Developing a Mission Statement 253\u003c\/p\u003e \u003cp\u003eAppendix B: Crafting Positioning Statements 255\u003c\/p\u003e \u003cp\u003eAppendix C: Stewardship Model of BrandED Development 256\u003c\/p\u003e \u003cp\u003eAppendix D: Suggested BrandED Digital Tools 258\u003c\/p\u003e \u003cp\u003eAppendix E: Media Advisory Template 262\u003c\/p\u003e \u003cp\u003eAppendix F: A BrandED Leadership Timeline 264\u003c\/p\u003e \u003cp\u003eAppendix G: Online Marketing and Brand Resources for Educator BrandED Adaptation 267\u003c\/p\u003e \u003cp\u003eGlossary 269\u003c\/p\u003e \u003cp\u003eReferences 275\u003c\/p\u003e \u003cp\u003eAcknowledgments 285\u003c\/p\u003e \u003cp\u003eIndex 287\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48738358296919,"sku":"9781119244561","price":28.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119244561.jpg?v=1723811970","url":"https:\/\/bookcurl.com\/products\/branded-9781119244561","provider":"Book Curl","version":"1.0","type":"link"}