{"product_id":"branded-9780470768679","title":"Branded","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWritten through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.\u003cbr\u003e Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer''s culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy''s, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:  \u003cul\u003e \u003cli\u003eProvides a clear review of social media as well as the rapid changes in the development and use of mobility.\u003c\/li\u003e \u003cli\u003eDemonstrates why retailers cannot ''wait and see'', and must move rapidly\u003c\/li\u003e \u003cli\u003eShows how each company''s social media and mobility initiatives are based on the individual personality of the company.\u003c\/li\u003e \u003cli\u003eDiscusses sophisticated analytic tools that enable retailers to measure their performance and make inform\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eInsightful and well written. (Retail Systems, May 2011).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eForeword.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePreface.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction: Bringing Your Store to Your Customers.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYOUR CUSTOMERS ARE SPEAKING. ARE YOU LISTENING?\u003c\/p\u003e \u003cp\u003eRETAIL 2.0.\u003c\/p\u003e \u003cp\u003eRETAIL LEADERS.\u003c\/p\u003e \u003cp\u003eYOUR WORLD IS CHANGING—ARE YOU?\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Social Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDEFINITIONS.\u003c\/p\u003e \u003cp\u003eWHY MAKE SOCIAL MEDIA ANOTHER RETAIL CHANNEL?\u003c\/p\u003e \u003cp\u003eDEMOGRAPHICS—NOT JUST KIDS!\u003c\/p\u003e \u003cp\u003ePOPULAR SOCIAL-MEDIA WEB SITES.\u003c\/p\u003e \u003cp\u003eWHERE TO FOCUS.\u003c\/p\u003e \u003cp\u003eTODAY'S RETAILER ENGAGEMENT.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Mobility.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDEFINITIONS.\u003c\/p\u003e \u003cp\u003eSMART PHONES CHANGE IT ALL.\u003c\/p\u003e \u003cp\u003eINTERSECTION OF SOCIAL MEDIA AND MOBILITY.\u003c\/p\u003e \u003cp\u003eRETAIL HAS BREAKTHROUGH OPPORTUNITY.\u003c\/p\u003e \u003cp\u003eAPPLICATIONS FOR MOBILE LEADERSHIP.\u003c\/p\u003e \u003cp\u003eRETAIL MOBILE INNOVATORS.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Starbucks: It’s the Experience!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLEARNING—FORMULATING—INNOVATING.\u003c\/p\u003e \u003cp\u003eTRANSFORMING STARBUCKS FOR THE FUTURE.\u003c\/p\u003e \u003cp\u003eMY STARBUCKS IDEA IS BORN.\u003c\/p\u003e \u003cp\u003eFINDING OUT WHERE CUSTOMERS ARE HANGING OUT.\u003c\/p\u003e \u003cp\u003eSTARBUCKS MOBILE.\u003c\/p\u003e \u003cp\u003eDIGITAL LEADERSHIP.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Zappos: \"Your Culture Is Your Brand\".\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCOMMITTED TO \"WOW’ING\" EVERY CUSTOMER.\u003c\/p\u003e \u003cp\u003eA VISION TO EMBRACE E-COMMERCE.\u003c\/p\u003e \u003cp\u003eWOW SERVICE ONLINE.\u003c\/p\u003e \u003cp\u003eAN EARLY LEADER IN \"ZOCIAL MEDIA\".\u003c\/p\u003e \u003cp\u003e\"ZOCIAL MEDIA\" IS PERVASIVE.\u003c\/p\u003e \u003cp\u003eMOBILITY: THE NEXT CHANNEL.\u003c\/p\u003e \u003cp\u003eDELIVERING HAPPINESS: A PATH TO PROFITS, PASSION, AND PURPOSE.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Wet Seal: iRunway Steals the Teen Fashion Scene.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFAST FASHION TAKES CENTER STAGE.\u003c\/p\u003e \u003cp\u003eWET SEAL’S FASHION COMMUNITY.\u003c\/p\u003e \u003cp\u003eFASHION—IT’S ALL SOCIAL.\u003c\/p\u003e \u003cp\u003eMOBILE: SHOP ON THE GO.\u003c\/p\u003e \u003cp\u003eTHERE’S GOLD IN THOSE THREADS.\u003c\/p\u003e \u003cp\u003eSOCIAL + MOBILE = A GAME CHANGER.\u003c\/p\u003e \u003cp\u003eFARMVILLE FOR FASHION.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Macy's: Shooting for the Stars!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTWO GREAT BRANDS.\u003c\/p\u003e \u003cp\u003eMACY'S STRATEGY REFRESHED.\u003c\/p\u003e \u003cp\u003eENGAGING THE CUSTOMER.\u003c\/p\u003e \u003cp\u003eSOCIAL MEDIA IS FASHIONABLE.\u003c\/p\u003e \u003cp\u003eMOBILE MACY'S.\u003c\/p\u003e \u003cp\u003eJUST THE BEGINNING.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 1-800-Flowers.com: \"Build a Relationship First—Do Business Second\".\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGOING UNDERCOVER IS REVEALING.\u003c\/p\u003e \u003cp\u003ePLANTING THE SEEDS OF SUCCESS.\u003c\/p\u003e \u003cp\u003eBEYOND FLOWERS.\u003c\/p\u003e \u003cp\u003eLEVERAGING SOCIAL COMMERCE THROUGH TECHNOLOGY.\u003c\/p\u003e \u003cp\u003eSOCIAL MEDIA BLOSSOMS.\u003c\/p\u003e \u003cp\u003eMOBILE: APP OF THE YEAR.\u003c\/p\u003e \u003cp\u003eINNOVATION IS A CORE STRATEGY.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 JCPenney: Digital Transformation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBUILDING A BRAND BY \"WINNING TOGETHER\".\u003c\/p\u003e \u003cp\u003eFROM BIG BOOK TO DIGITAL LEADERSHIP.\u003c\/p\u003e \u003cp\u003eCULTURE OF TRANSPARENCY.\u003c\/p\u003e \u003cp\u003eSOCIAL AMBASSADORS.\u003c\/p\u003e \u003cp\u003eJCPENNEY LOVES MOBILE.\u003c\/p\u003e \u003cp\u003eA DIGITAL FUTURE FOR A TRADITIONAL PLAYER.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Pizza Hut: Creating the Perfect Pizza—Digitally.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTOPPING THE PIZZA MARKET.\u003c\/p\u003e \u003cp\u003eBUILDING THE YUM! DYNASTY.\u003c\/p\u003e \u003cp\u003eVALUE PLUS FAVORITES = A WINNING STRATEGY.\u003c\/p\u003e \u003cp\u003eENABLING GLOBAL KNOWLEDGE SHARING.\u003c\/p\u003e \u003cp\u003eAN INNOVATOR IN SOCIAL MEDIA.\u003c\/p\u003e \u003cp\u003eTHE \"KILLER APP FOR YOUR APPETITE\".\u003c\/p\u003e \u003cp\u003eBRANDED! THROUGH SOCIAL AND MOBILE CHANNELS.\u003c\/p\u003e \u003cp\u003eLISTENING, ENGAGING, EXCITING!\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Best Buy: The Connected World.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGROWTH STRATEGY.\u003c\/p\u003e \u003cp\u003eCROSS-CHANNEL: MEETING CUSTOMERS WHERE THEY ARE.\u003c\/p\u003e \u003cp\u003eA WIKI CULTURE.\u003c\/p\u003e \u003cp\u003eSOCIAL MEDIA: FROM THE INSIDE OUT!\u003c\/p\u003e \u003cp\u003eA WEB 2.0 TOOL KIT IS BORN.\u003c\/p\u003e \u003cp\u003eTHE HUB FOR ALL THINGS BEST BUY.\u003c\/p\u003e \u003cp\u003eHELPING MOBILE CUSTOMERS \"SHOP, LEARN, AND BUY\".\u003c\/p\u003e \u003cp\u003eTHE CONNECTED WORLD, TAKE TWO.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Analyzing Value: Social Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGETTING STARTED.\u003c\/p\u003e \u003cp\u003eWHAT’S THE RETURN?\u003c\/p\u003e \u003cp\u003eMINING THE GOLD.\u003c\/p\u003e \u003cp\u003eSOCIAL-MEDIA ANALYTICS.\u003c\/p\u003e \u003cp\u003eINSIGHTS TO ACTION.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Conclusion: Take the Lead.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525392605527,"sku":"9780470768679","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470768679.jpg?v=1731860342","url":"https:\/\/bookcurl.com\/products\/branded-9780470768679","provider":"Book Curl","version":"1.0","type":"link"}