{"product_id":"brand-yourself-a-no-nonsense-brand-toolkit-for-small-businesses-9781788602730","title":"Brand Yourself: A no-nonsense brand toolkit for","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***\u003c\/b\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Yourself\u003c\/i\u003e walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.\u003c\/p\u003e\u003cp\u003e Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling \u003ci\u003eHype Yourself\u003c\/i\u003e and a publicity expert who is a speaker, lecturer and course creator.\u003c\/p\u003e\u003cp\u003eHadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.\u003c\/p\u003e\u003cp\u003eTogether they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding!\u003c\/p\u003e * NetGalley *\u003cbr\u003e\u003cp\u003e\u003cb\u003eEssential reading for all small business owners. \u003c\/b\u003e\u003cbr\u003eFinally some industry insights that cut the BS and tell you exactly what you need to know. I can’t stop raving about this book to all the small biz owners I meet. Grab a copy, you won’t regret it.\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cp\u003eI have a very well thumbed copy of Hype Yourself, the previous book by Lucy Werner. So when I saw she was writing Brand Yourself alongside Hadrien Chatelet, I knew it would be good. But good is an understatement.\u003cbr\u003eI am no beginner when it comes to branding and working with brands, but this book explains everything in simple language and demystifies the jargon used by so many others. It will be invaluable to me when working with clients and explaining why their branding needs to be sorted before we tackle other areas.\u003cbr\u003eA real gem of a book - a must read for anyone creating, refreshing or reviewing a brand.\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cp\u003eThank you so so much for your brilliant book...I’ve just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting.\u003cbr\u003eAnything’s possible now!\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cp\u003eI started my business 18 months ago and this book has been so valuable in teaching me how to create a brand strategy to move forward...For me, Brand Yourself will not be a one time read - I can see myself gaining more from it a second\/third time round and it will also be useful to re-address my brand strategy in future...Overall, a valuable book that I am really pleased I purchased.\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cp\u003e[A] really practical and useful little book aimed at startup businesses in the early stages.\u003cbr\u003eThere’s how to compile your brand strategy, build your brand (including my fave - mood boards), your personal brand and oodles of budget ways to promote and get your brand noticed.\u003cbr\u003eI felt the warmth of the authors through the book. Let’s face it, business can be scary and this book sort of feels like a hand-hold.\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cp\u003eEasy to read, full of practical advice, and supported by a wealth of online resources. Whether you're just starting out or looking to revamp your existing brand, this book is an invaluable resource.\u003c\/p\u003e * Netgalley *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntro\u003c\/p\u003e\u003cp\u003eWho are we tell you about branding?\u003c\/p\u003e\u003cp\u003eWhat is branding?\u003c\/p\u003e\u003cp\u003eWhat branding is not?\u003c\/p\u003e\u003cp\u003eWhy do you need a book on branding?\u003c\/p\u003e\u003cp\u003eHow will this book help me?\u003c\/p\u003e\u003cp\u003eChapter One:\u003c\/p\u003e\u003cp\u003eCompetitor Research\u003c\/p\u003e\u003cp\u003eWho you are?\u003c\/p\u003e\u003cp\u003eVision\u003c\/p\u003e\u003cp\u003eMision\u003c\/p\u003e\u003cp\u003ePurpose\u003c\/p\u003e\u003cp\u003eHow you behave\u003c\/p\u003e\u003cp\u003eAudience Mapping \u003c\/p\u003e\u003cp\u003eChapter Two\u003c\/p\u003e\u003cp\u003eMoodboard\u003c\/p\u003e\u003cp\u003eColours\u003c\/p\u003e\u003cp\u003eFonts\u003c\/p\u003e\u003cp\u003eImages\u003c\/p\u003e\u003cp\u003eDiversity \u0026amp; Inclusion\u003c\/p\u003e\u003cp\u003eLegal\u003c\/p\u003e\u003cp\u003eChapter Three\u003c\/p\u003e\u003cp\u003eWhy to use a personal brand \u003c\/p\u003e\u003cp\u003eHow to define your personal brand\u003c\/p\u003e\u003cp\u003eWays to amplify your personal brand\u003c\/p\u003e\u003cp\u003ePersonal branding done well\u003c\/p\u003e\u003cp\u003ePersonal branding warnings \u003c\/p\u003e\u003cp\u003eChapter Four\u003c\/p\u003e\u003cp\u003eBrand in the office\u003c\/p\u003e\u003cp\u003eBusiness cards\u003c\/p\u003e\u003cp\u003ePrompts cards\u003c\/p\u003e\u003cp\u003eCreative brands\u003c\/p\u003e\u003cp\u003eBrand collabs\u003c\/p\u003e\u003cp\u003eSurprise and Delight\u003c\/p\u003e\u003cp\u003eBusiness books\u003c\/p\u003e\u003cp\u003ePodcasts\u003c\/p\u003e\u003cp\u003eMerch\u003c\/p\u003e\u003cp\u003eChapter Five\u003c\/p\u003e\u003cp\u003eWhen to hire a branding agency\u003c\/p\u003e\u003cp\u003eWhat to put in a brief\u003c\/p\u003e\u003cp\u003eHow to find the right agency \u003c\/p\u003e\u003cp\u003eHow to budget\u003c\/p\u003e\u003cp\u003eHow to work with a printer\u003c\/p\u003e\u003cp\u003eResources\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":50470035587415,"sku":"9781788602730","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788602730.jpg?v=1744897205","url":"https:\/\/bookcurl.com\/products\/brand-yourself-a-no-nonsense-brand-toolkit-for-small-businesses-9781788602730","provider":"Book Curl","version":"1.0","type":"link"}