{"product_id":"brand-sense-9780749460570","title":"Brand Sense","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMartin Lindstrom\u003c\/b\u003e is the bestselling author of \u003ci\u003eBuyology \u003c\/i\u003eand \u003ci\u003eBrand Child\u003c\/i\u003e (published by Kogan Page). As one of the world's 100 most influential people according to \u003ci\u003eTIME\u003c\/i\u003e magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter \u0026amp; Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year and \u003ci\u003eBrand Sense \u003c\/i\u003ewas acclaimed by the \u003ci\u003eWall Street Journal\u003c\/i\u003e as one of the five best marketing books ever published.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it!\" * Philip Kotler, Professor of International Marketing, Kellogg School of Management *\u003cbr\u003e\"A flash of insight.\" * The Economist *\u003cbr\u003e\"An outstanding book.\" * The Marketer *","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51037650125143,"sku":"9780749460570","price":27.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749460570.jpg?v=1750936675","url":"https:\/\/bookcurl.com\/products\/brand-sense-9780749460570","provider":"Book Curl","version":"1.0","type":"link"}