{"product_id":"brand-naming-the-complete-guide-to-creating-a-name-for-your-company-product-or-service-9781637421550","title":"Brand Naming: The Complete Guide to Creating a","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eYou don't have a brand—whether it's for a company or a product—until you have a name.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand Naming\u003c\/i\u003e details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat makes a good (and bad) name\u003c\/li\u003e\n\u003cli\u003eThe step-by-step process professional namers use\u003c\/li\u003e\n\u003cli\u003eHow to generate hundreds of name ideas\u003c\/li\u003e\n\u003cli\u003eThe secrets of whittling the list down to a finalist\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe most complete and detailed book about naming your brand\u003c\/b\u003e, \u003ci\u003eBrand Naming\u003c\/i\u003e also includes insider anecdotes, tired trends, brand origin stories, and busted myths.\u003c\/p\u003e\u003cp\u003eWhether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up \u003ci\u003eBrand Naming\u003c\/i\u003e.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51041845510487,"sku":"9781637421550","price":21.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781637421550.jpg?v=1750951924","url":"https:\/\/bookcurl.com\/products\/brand-naming-the-complete-guide-to-creating-a-name-for-your-company-product-or-service-9781637421550","provider":"Book Curl","version":"1.0","type":"link"}