{"product_id":"brand-management-strategies-9781501318436","title":"Brand Management Strategies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAs global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. \u003ci\u003eBrand Management Strategies: Luxury and Mass Markets\u003c\/i\u003e presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.\u003cb\u003eFeatures\u003c\/b\u003e- Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more- \u003ci\u003eBrandstorming\u003c\/i\u003e: \u003ci\u003eSuccesses\u003c\/i\u003e and \u003ci\u003eFailures \u003c\/i\u003edepict real world case studies of successfuland not so successfulbranding strategies- Experiential learning tools include learning ob","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":49409309770071,"sku":"9781501318436","price":71.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781501318436.jpg?v=1730506370","url":"https:\/\/bookcurl.com\/products\/brand-management-strategies-9781501318436","provider":"Book Curl","version":"1.0","type":"link"}